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Fiji Airways Cabin Crew Uniform Selected In Best 10 In World

Fiji Airways’ uniforms have been named one of the best 10 in the world in terms of style and design, according to a website that deals with flight attendant issues.
30 Sep 2015 08:40
Fiji Airways Cabin Crew Uniform Selected In Best 10 In World
Fiji Airways cabin crew uniform designer Alexandra Poenaru-Philp (front right) with model Phillipa Steele and Fiji Airways flight attendants when the new uniforms were launched.

Fiji Airways’ uniforms have been named one of the best 10 in the world in terms of style and design, according to a website that deals with flight attendant issues.

The confessionsofatrolleydolly.com website describes our national airline’s cabin crew uniforms as “frankly stunning”.

Apart from Fiji Airways, the best 10 flight attendant uniforms are those of Etihad, Flybe, jetBlue, Emirates, Finnair, Air Malta, 57 Airlines, Thai Airways and Air New Zealand.

The importance of cabin crew cannot go ignored as they are the front line ambassadors for every airline and the uniforms need to not only be stylish but also presentable.

As well as looking good, cabin crew must also feel good and uniforms need to be comfortable and practical as they spend so much time in them.

Recently, airlines and designers have began to look back to the ‘jet-set’ era, when flying was a glamorous and exciting experience and everyone wanted to be a flight attendant, for inspiration when creating new uniforms.

Even the low-cost carriers are ‘bringing back the glamour’ with their designer influenced and retro styled outfits.

Transformation for Fiji Airways
The website stressed that over the past few years, Fiji Airways has gone through a period of massive transformation.

“From changing its name from Air Pacific, to the introduction of the frankly stunning uniform for its cabin crew, the once ailing carrier is now a highly-respected and well recognised brand around the world,” it said.

“The new friendly, relaxed, modern, yet authentic uniforms are stylised to the attire of Sulu Jaba and Bula wear.

“It reflects vibrant aqua colours, to present a balance with the airlines new cabin interiors featuring sophisticated, earthy tones of Fiji.

“The relaxed look is fitting to the predominately leisure traffic the airline carries.”

The uniforms feature three distinct masi motifs created by celebrated Fijian masi artist Makereta Matemosi.

The Qalitoka symbolises the unity of people to complete a task, Tama symbolising friendly service, and Droe, which means clear blue skies and cool breeze on beaches.

The uniform process
The process to create the new Fiji Airways uniform started in March 2012.

Designer Alexandra Poenaru-Philp was selected from a pool of Fijian-based designers after an extensive selection process.

Her initial ideas on the design received an overwhelming approval rating from a cross-section of the airline’s cabin crew and the Uniform Design Committee.

Ms Poenaru-Philp says the designs capture what the airline needed the uniform to be.

“The new airline branding is seeking modernity while keeping the traditions of Fiji alive,” she said.

“So we determined that re-visiting the Sulu Jaba for women and the Bula shirts for men, in a very modern way, would be the best way to respect this tradition and modernity.

“The aqua reflects the wonderful colours of Fiji, from clear blue skies to the oceans and the brown signifies respect.”

Feedback: rachnal@fijisun.com.fj




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