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Tourism Industry ‘To Double Income In Next 5 Years’

The Fijian Government’s long-term vision for the tourism industry is to double the industry in terms of income in the next five years. This was outlined by the Minister for
18 Oct 2015 09:29
Tourism Industry ‘To Double Income In Next 5 Years’
Prime MinisterJosaia Voreqe Bainimarama addressing the Australia-Fiji Business Counil. Photo: DEPTFO NEWS

The Fijian Government’s long-term vision for the tourism industry is to double the industry in terms of income in the next five years.

This was outlined by the Minister for Tourism, Industry and Trade Faiyaz Siddiq Koya at the 22nd Australia Fiji Business Forum which ended in Sydney yesterday.

Mr Koya said of the strategy: “This is focused on enhancing service delivery, providing high quality product that attracts the high-end market, whilst maintaining our focus on the traditional family holidaymakers market.

“The Fijian Government has already begun charting its path to high growth in the tourism industry and this is evident in the very healthy figures.

“In the past 8 years, our consistent and pro-growth policies have led to booming investments in the tourism sector, not just by foreign investors by domestic investors also.”

 

Re-Branding Fiji

Mr Koya highlighted Fiji is a recognised for great qualities including the happiest country and a niche family holidaymakers market.

“However, we want our image to be beyond the sun, sea and sand,” he added.

“We want to be the destination for professional sporting events, large scale meetings, conventions and seminars, adventure and cultural tourism apart from the traditional holiday and honeymoon market, which is also important.”

The 22nd Australia Fiji Business Forum was over two-days with the theme: ‘Australia and Fiji: An Enduring Business Partnership’.




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