SUNBIZ

Fiji Committed To Attracting More Aussie Tourists

Minister for Industry, Trade and Tourism, Faiyaz Siddiq Koya has stressed that Fiji remains focussed on the potential for pulling in even more tourists from Australia. Mr Koya gave these
20 Oct 2015 10:52
Fiji Committed To Attracting More Aussie Tourists
Fiji Revenue and Customs Authority chief executive, Jitoko Tikolevu (second right) with other participants at the 22nd Australia Fiji Business Council the past week in Sydney, Australia.

Minister for Industry, Trade and Tourism, Faiyaz Siddiq Koya has stressed that Fiji remains focussed on the potential for pulling in even more tourists from Australia.
Mr Koya gave these comments to The Australian Financial Review during the Australia Fiji Business Forum held the past Friday and Saturday in Sydney, Australia.
“We will not be taking our emphasis away from our big traditional tourist market. We simply will not cannibalise what we have,” he said.
Fiji received just under 350,000 Australian tourists the past year which reached record levels.
In fact, Fijian officials outlined plans to double their share of tourism spending by Australians from the existing three to four per cent.
They prompted some debate at the conference about the effect of the weaker Australian dollar on the outlook for travel to Fiji.
Virgin Australia chief commercial officer Judith Crompton said: “Certainly the weakening of the Australian dollar means more Australian travellers are more focused on where to travel.”
But she warned the Fijian Government and travel industry representatives that Indonesia and Thailand were getting more competitive and Fiji had to be cautious about any new tourism industry taxes.
But Mr Koya said he was confident that Fiji would be able to maintain its image as a short haul overseas destination, which was much closer than the big Asian holiday destinations.

Managing better
With tourism as one of the biggest contributor to Fiji’s economy, Tourism Fiji chairman, Truman Bradley, says: “It’s an industry we need to make sure we manage better.”
Mr Bradley said he is also putting more effort into developing the online marketing and booking capabilities of Fiji’s local tourist operators so they can capture more of the visitor revenue.
“We need better digital competence in Fiji so more of the bookings can be done locally,” he said.
Australia Fiji Business Council president, Greg Pawson, said industry growth is being constrained by the current air services agreements and Fiji should be opening up more capacity.
But Mr Koya said Fiji is not going to do anything to hurt Fiji Airways.
He said the foreign airlines know that if they can show they need more flights in the peak season, they will always get a favourable response from the Government.

Fiji Sun Instagram
Fiji Plus
Subscribe-to-Newspaper
error: