SUNBIZ

Value City Looks Back At Their 25 Years Of Service

After a humble beginning from just one branch in Labasa, Value City was proud to celebrate their 25th anniversary at the Novotel  in Suva, Lami Bay on Saturday night. Fiji’s
26 Oct 2015 08:48
Value City Looks Back At Their 25 Years Of Service
Staff of Value City, Suva branch Photo: STELLA MORESIO

After a humble beginning from just one branch in Labasa, Value City was proud to celebrate their 25th anniversary at the Novotel  in Suva, Lami Bay on Saturday night.

Fiji’s leading ‘pre loved’ clothing store opened its doors in May of 1990 when its founders Alick Patrick Chute of Labasa and George Doonan noticed that fashion trends were changing in Fiji but proved costly to the average Fijian.

Today Value City stands successfully with 12 branches around the country and franchises out in the Pacific Islands.

The company’s managing director, Vera Chute, said this year’s anniversary was a milestone for Value City as it celebrates 25 years of partnering with the people of Fiji.

“Our success is only because of our customers having been loyal and we believe that we can provide what they need,” Ms Chute said.

Through the years VC, which it is more popularly known, has clothed thousands of Fijians. The company believes its success is due to its tremendously improved quality control, effective collaboration with its suppliers; it’s diversification into providing quality cotton cloths for industrial, shipping, mining, commercial and domestic use.

Ms Chute added though it has been a challenging journey for them in the past 25 years, Value City had managed to  expand across the region with branches in Samoa, Kiribati, Solomon Islands and Tonga.

 

Support

Other than retailing the company has also been actively involved in charitable activities .

Most recently donations of clothing and Manchester items were made to Solomon Islands and Vanuatu after major natural disasters.

Value City also actively works with Books 4PNG Kids Australia, and brought in medical text books for Fiji School of Medicine, Fiji School of Nursing and Sangam School of Nursing.

Value City now has branches in Rodwell Rd Suva, Laucala Beach, Nakasi, Nausori, Lami, Sigatoka, Nadi Town, Namaka, Nadi, Lautoka, Ba and Rakiraki with a total staff number of 145.

And they are not stoping there. Ms Chute also revealed they are also at looking opening up two more shops in the North.

Feedback:  stella.moresio@fijisun.com.fj

 




Fijisun E-edition
Total Excellium
Subscribe-to-Newspaper
Fiji Sun Instagram
Subscribe-to-Newspaper