Investment Fiji is now embarking on a new era that will see positive changes impacting on the business climate in Fiji for foreign investors.

Investment Fiji Chief Executive Officer, Mr Godo Müller-Teut confirmed this stating change was taking place that would change the mindset from the old to the new.

Mr Müller-Teut said “Fiji offers diverse investment opportunities and has a stable political environment that encourages economic growth and development.

“The continued investment in infrastructure, education and training of our workforce all have implications not only for the attractiveness of Fiji as location to investors, but also for the quality of inward investment, with Investment Fiji witnessing a growing interest from large multinationals”, he said.

Investment Fiji now features three divisions; Investment Promotion, Investment Facilitation, and Trade and Export Promotion.

The Chief Ecectutive said he is confident the roles of the new divisions will work with mutual benefits to the investor and Fiji and we will continue this journey with great dedication in order to allow for a collaborative, integrated and even more efficient way of doing business.

Promoting Fiji

The Investment Promotion Division has taken into task to attract Foreign Direct Investments (FDI) into Fiji.

This promotes Fiji as the destination for business to potential investors. The company sees it important that they set objectives to allow for a targeted strategy. This attracts investment most effectively and prioritises limited resources.

FDI creates employment and joint venture opportunities for local firms as well as providing access to capital.

Mr Müller-Teut added “Importantly, inward investment also allows for knowledge, technology and IP transfer.

“This is of particular importance in the agriculture sector where modern production systems, nutrition and livestock R&D will allow for more efficient farming and crop production and thus reduce the dependence on imports.”

Moreover, successful investment promotion requires clear strategic direction and effective marketing.

Purpose

The purpose of the Investment Facilitation division is therefore to convert an investment enquiry into an actual investment.

Mr Müller-Teut continued:  “We have recognised that a customer centric approach is essential to generating a deeper understanding of the investors’ business goals.

“Knowing our investors is the foundation of our success, we need to understand who they are and where they want to go in order to build and deliver our support programs.”

He said: “By helping local exporters to upgrade and become first-tier suppliers, it is anticipated that this will improve the attractiveness of Fiji to inward investment, increase local sourcing and embed investors by raising their exit costs and providing a compelling long term business proposition.