The Fijian Made brand will be taken to a new level come 2016 with the introduction of Fijian Organic.

This was announced by the Minister for Industry, Trade and Tourism Faiyaz Siddiq Koya at the post budget forum at the Grand Pacific Hotel yesterday.

Mr Koya said: “We are actually looking to target the niche market with respect agriculture. The buy Fijian Made products will be taken to a whole new level.

“This is to create a brand that is Fijian Organic. This will be a niche market product. That is in plan for next year.”

Export Market

He explained: “There is a great deal of synergy between the Ministry of Agriculture and the Ministry of Trade because there is a great deal of potential in the sectors in terms of export.

“This conversation started from Fiji to Singapore. It’s not only about filling the plane on top but it’s actually filling the plane at the bottom also.

“The Singapore Flight is actually another market for us to export. Fiji has the ability to do a whole lot more than we do now.”

He added the two ministries will work together in 2016 towards securing new exporting markets.

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