SPORTS

No SBW Impact On Ticket Sales

Wellington: Tickets sales for the Wellington 7s are slow and it appears not even the presence of superstar Sonny Bill Williams is making much of a difference. The World Rugby
25 Jan 2016 15:42
No SBW Impact On Ticket Sales
Sonny Bill Williams

Wellington: Tickets sales for the Wellington 7s are slow and it appears not even the presence of superstar Sonny Bill Williams is making much of a difference.

The World Rugby Sevens Series circuit hits Wellington on Saturday and Sunday, but only about 8000 tickets to the usually popular event have been sold.

That number is according to New Zealand Rugby chief executive Steve Tew, who also felt SBW’s debut appearance for the NZ sevens team at the tournament had little impact on sales.

“I don’t think it’s made a huge difference to date,” Tew said of the impact of Williams’ inclusion in the squad on ticket sales, in an interview on Newstalk ZB.

“But we’re seven days out now and our guys are working incredibly hard to provide a programme of activities that focuses on the sevens.”

Williams is chasing a spot in the New Zealand squad for the Rio Olympics in August.

Tew is hoping for crowds of between 12,000-15,000 for each of the two days and expects interest to increase as teams arrive in Wellington this week.

Wellington has hosted the event since 2000 and in recent years tickets have been much easier to come by, raising the prospect of other cities being able to genuinely challenge for hosting rights.

Dunedin’s Forsyth Barr Stadium has previously expressed an interest in hosting the tournament.
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