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InterContinental Leads Way For Chinese Guest Experience

InterContinental Fiji Golf Resort & Spa is eagerly anticipating and preparing for the arrival of more Chinese guests into the resort.  This is given the Chinese New Year falls in
28 Jan 2016 19:58
InterContinental Leads Way For Chinese Guest Experience
Luxury Club InterContinental One Bedroom Plunge Suite

InterContinental Fiji Golf Resort & Spa is eagerly anticipating and preparing for the arrival of more Chinese guests into the resort.  This is given the Chinese New Year falls in the month of February,

A pilot resort for the “China Ready” programme was rolled out in 2015 by parent company – IHG.

The property has invested considerably into making sure the needs of Chinese guests are taken into account in the process of delivering enjoyable and memorable moments that are hallmarks of an InterContinental guest experience.

The resort has also received its official premium accreditation from IHG.

This means it has met all the criteria check points to be able to be certified property ready and trained to look after the needs of Chinese guests.

Since 2015, the resort has invested in Chinese scripted menus in all its outlets, introduced Chinese language TV channels, enhanced the breakfast buffet menus and sourced Chinese teas for its luxury suites.

This has been to ensure the InterContinental experience on offer was synonymous with any other accredited InterContinental property around the World.

InterContinental Fiji continues to improve and invest in training programs to secure its position as the number 1 resort in Fiji for the more discerning Chinese traveler.

Staff now have access to IHG accredited training specific to the Chinese market, their service needs and expectations, and this has helped the staff in looking after their Chinese guests.

The resort has also set up accounts on Chinese social media sites, investing with partners in Chinese print and digital advertising.

InterContinental director Leisure Sales and Marketing, Hudson Mitchell, also conducts regular sales call into China partnering up with travel agents and ensuring.

He ensure agents and consumers have access to the most recent and updated information that will assist in driving more business into the Resort.

Mr Mitchell said: “We are excited about Chinese New Year and the fact that we are the premium choice for accommodation in Fiji.

“To assist with our sales and marketing efforts in China, we have implemented IHG® Corporate initiatives for Chinese New Year.

“This includes our Chinese targeted promotion – Unwind, Stay & Dine, which has tailored inclusions designed to satisfy the specific needs of Chinese travelers.

“With more luxury Chinese travelers opting for an InterContinental experience, our Club InterContinental product is a much sort after option for accommodation with our Chinese partners.

“We look forward to creating a memorable experience for our Chinese guests this Chinese New Year.”

Source: InterContinental Fiji Golf Resort & Spa

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