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Koya Says Need For Active Promotion In Emerging Markets Like India

Minister for Industry, Trade and Tourism, Faiyaz Siddiq Koya, has highlighted the need for continued active promotion of Fijian tourism products in emerging markets such as India. Mr Koya’s comments
03 Feb 2016 10:16
Koya Says Need For Active Promotion In Emerging Markets Like India
Minister for Industry, Trade and Tourism, Faiyaz Siddiq Koya (third left) with (from left) Tourism Fiji Regional Director India Pranav Kapadia, Tourism Fiji executive chairman, Truman Bradley, Fiji Airways general manager, Passenger India, Ajay Udeshi, Fiji High Commissioner in India, Yogesh Karan and Fiji Airways Regional manager Asia, Wenchi Wang.

Minister for Industry, Trade and Tourism, Faiyaz Siddiq Koya, has highlighted the need for continued active promotion of Fijian tourism products in emerging markets such as India.

Mr Koya’s comments came during the South Asian Travel and Tourism Exchange (SATTE) held in New Delhi, India, from January 29 to 31.

“Fiji is both an idyllic travel and adventure destination and a home away from home for the Indian visitor,” he said.

SATTE is the premier travel and tourism event in India and hailed as the biggest show in the region.

The event showcases an extensive range of products from more than 750 exhibitors and suppliers from 35 nations and 26 Indian States annually.

Mr Koya said: “SATTE provides a platform for the industry and the National and State tourism boards alike to acquire perspective on the current trends and issues of the travel and tourism industry and engage in international business and networking.

The Minister used the opportunity to introduce Tourism Fiji’s 2016 Global Marketing and promotion schedules.

 

Airfare specials and partnerships

Meanwhile, Mr Koya also announced the Fiji Airways direct flights to Singapore and special airfares from the India to Fiji.

The newly-introduced flights to Singapore will commence on Tuesday, April 5.

Mr Koya said the new route will benefit our visitors in many ways and will also provide a better and a convenient option for visitors from the Indian sub-continent to visit Fiji.

“In doing so they will soon discover Fiji to be a much desired familiar destination but with a unique Fijian flare,” he said.

Tourism Fiji has been marketing Fiji for the past five years at SATTE, in partnership with key industry stakeholders.

This year the partners include Fiji Airways, Rosie Holidays, Tour Managers and Pacific Destinations.

Minister Koya reiterated such a collaborative approach augurs well with the focus of the Fijian Government to actively engage all stakeholders in the sustainable growth of the Fijian tourism industry.

The Fijian booth at the SAATE had received an influx of enquiries from visitors and the media.

Mr Koya and the executive chairman of Tourism Fiji, Truman Bradley, facilitated a number of media interviews during the three-day event.

Fiji’s trade partners facilitated more than 500 meetings and walk-in enquiries averaging 200 per day.

 

The next focus

The event has been a successful one for team Fiji and now the focus will be on the Roadshow which is scheduled to commence this Friday.

The Fijian delegation, in addition to Mr Koya and Mr Bradley, also included officials from the Ministry of Industry, Trade and Tourism, Tourism Fiji Regional director and officials from Tourism Fiji.

Edited by: RACHNA LAL

Feedback:  rachnal@fijisun.com.fj

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