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Captain Cook Cruises Finalist In Big Tourism Awards

Captain Cook Cruises transforms Fijian holidays into voyages of adventure and discovery. It offers small-ship discovery cruises, day tours and cruising restaurants in our Islands from the volcanic Yasawa Islands
05 Feb 2016 10:34
Captain Cook Cruises Finalist In Big Tourism Awards

Captain Cook Cruises transforms Fijian holidays into voyages of adventure and discovery.

It offers small-ship discovery cruises, day tours and cruising restaurants in our Islands from the volcanic Yasawa Islands to the remote Northern islands.

Once again Captain Cook Cruises has shown that highest quality of customer service can lead to success.

It has become a finalist in the 2015 ANZ Fiji Excellence in Tourism Awards in the Tour and Transport Operators category.

The biggest tourism awards of Fiji will be held on February 19 at the Denarau Convention centre in Nadi.

Captain Cook Cruises general manager, Tony Acland, said the company as a whole is incredibly proud of the nomination received for the awards.

“It serves as a pat on the back for our dedicated staff who go an extra mile everyday to ensure the overall experience is delivered to our guests,” he said.

The resort has previously won the best Fiji Experience in 2014.

 

Nomination

Captain Cook Cruises is one of the tourism operators in Fiji which showcases the entire country.

Mr Acland said: “Our cruise ship Reef Endeavour carries passengers to some of the most remote locations in Fiji.

“From the limestone caves of Sawa-I-Lau to the deep blue atolls of the Lau group of islands, the incredible beaches and sandy bays of the Mamanucas and the rainforest walks and waterfalls of the North.

“Captain Cook Cruises Reef Endeavour has been built on a good reputation and repeat clientele hence the award gives us credibility in the growing South Pacific cruise industry which creates consumer confidence for us.

“It also gives our hard working and caring team the recognition on a national level that they deserve for being the best crew in Fiji if not the South Pacific.

“The awards are crucial to our industry as a whole as it helps create competition to be the best in our respective fields.

“The competition will then have the knock on effect of raising the standards of tourism as a whole.”

 

Cruise industry

With the changing tourism industry dynamics, Mr Acland said personal recommendation and third party endorsement of the experience is integral to marketing any tourism product.

“Our industry plays to Fiji’s biggest strength as tourism is Fiji’s backbone, her welcoming, hospitable, friendly approach to visitors,” he said.

“Add to that the growth in cruising out of Australia and New Zealand, double digit year on year for the past five years, and you have the perfect formula for tourism industry growth in Fiji.

“The tourism industry has matured compared to past decades particularly from the main markets, Australia, NZ and USA.

“Before the Fiji tourism industry was flourishing, just provide a friendly, relaxed, clean environment and the people will continue to return.

“Visitors do not just want a beach experience with friendly people anymore.

“They want to touch, be part of, live with, enjoy thrills and, often, give back to the communities they visit. They also expect higher or more interesting standards for the places they stay and, of course, good coffee!

“We must continue new ways of exploring our pristine waters for whatever number of days. There are over 330 islands in the group, many of them unvisited.”

Mr Acland said it is more expensive to promote to long haul markets but they must continue to do so to maintain their business year round.

 

Investments and developments

Mr Acland believes continued investment in tourism is extremely important to maintain the standards visitors expect.

Captain Cook Cruises is completing the $1.5 million refurbishment on Reef Endeavour and the half a million dollar investment renovating its sailing vessel Spirit of the Pacific.

“We will then be looking to invest further into our fleet of ships and our island Tivua to increase our capacity and constantly update our products,” he said.

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