SUNBIZ

Chinese Market A Focus For Heli-Tours And Skydive Fiji

  The Chinese market is proving to be an important one for Heli-Tours Fiji and Skydive Fiji and the company aims to focus strongly on this market this year. General
09 Feb 2016 12:07
Chinese Market A Focus For Heli-Tours And Skydive Fiji
ANZ

 

The Chinese market is proving to be an important one for Heli-Tours Fiji and Skydive Fiji and the company aims to focus strongly on this market this year.

General manager, Susan Joyce said they will be employing Chinese speaking staff members and market directly in China.

Overall, she has described their business as very good with solid growth and exciting projections.

Perhaps this is why the company registered as Joyce Aviation (Fiji) Limited, has been nominated again in the 2015 ANZ Fiji Excellence in Tourism Awards.

The nomination is for the Visitor Attraction and Activity category. They were finalists in the same award category in the past years but they had not won.

The awards, is the biggest in our tourism industry, will be held on February 19 at the Denarau Convention Centre.

Joyce Aviation is owned by couple, Tim and Susan Joyce.

Ms Joyce said: “We are delighted to be part of the competition.

“For the first time the nominations this year were SELF nominations. That is each organisation was required to submit their own application for nomination. No one was nominated by anyone else!”

The Fiji Excellence in Tourism Awards celebrates the exceptional performance of those who have given contributions to the Fijian tourism industry.

The nominations, Ms Joyce believes meant that their helicopter transfer service and scenic tours are professional and unique.

“We have grown very quickly and offer a little more than professional on-demand helicopter resort transfers and an exciting range of scenic tours and private charters,” she said.

“We also conduct medical evacuations for the Fijian people and tourists.

“Heli-Tours Fiji has been heavily involved in aerial photography for a number of high profile films and International TV productions that have been filmed in Fiji.”

 

The awards

Ms Joyce believes an award such as this, gives recognition to an operator for their commitment to Fiji, their excellent service to tourists, locals and visitors.

“An operator’s innovative marketing, their support of the very important tourism Industry and their significant contribution to the Fijian economy is what matters,” she said.

 

Tourism

Ms Joyce believes the Fijian tourism industry is challenging but it has grown significantly and provides income to a large number of Fijian families.

“There is still an enormous potential for more operators and service providers, however we have to be mindful of our greatest competitors and resist making Fiji too expensive,” she said.

“The tourism industry is very heavily taxed which means we are forced to keep raising prices.

“The feedback we get is that Fiji is considered very expensive and not always “good value” for budget travellers or families, though the friendliness of the Fijian people is still a major drawcard.

“To keep pace with our increasing prices – Fiji must raise the bar with service, quality of products/restaurants and choice and variety of activities.”

Edited by: RACHNA LAL

Feedback:  aatika.patel@fijisun.com.fj

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