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Tourism Fiji announces winners of Fiji Matai campaign

Tourism Fiji has announced Andressa Fanganiello from Australia and Maia Hiini from New Zealand as the winners of its #FijiMatai Social Media Campaign. The two travel agents, who are part
25 May 2016 11:44
Tourism Fiji announces winners of Fiji Matai campaign

Tourism Fiji has announced Andressa Fanganiello from Australia and Maia Hiini from New Zealand as the winners of its #FijiMatai Social Media Campaign.

The two travel agents, who are part of the Fiji Matai Programme, have won themselves a return trip to Fiji with Fiji Airways.

The #FijiMatai Social Media Campaign ran from February 27 until the end of April.

The campaign was initially organised to populate the Matai page with images taken by Tourism Fiji’s Matai Agents when they were in Fiji for the annual Frontliner’s Famil earlier this year.

However, due to the impacts of Cyclone Winston, Tourism Fiji partnered with Fiji Airways through the Tourism Action Group to take advantage of the campaign and send out the message that despite the destruction caused by the natural disaster, Fiji was still open for business.

Tourism Fiji’s Regional Director, Carlah Walton says the annual Frontliner’s Famil is a much anticipated event on the Australian agent calendar.

“This year it was more important than ever to showcase that Fiji was still open for business and the importance of the Australian market to Fiji,” she said.

“I congratulate all the agents who participated in the social media competition as there were some amazing shots taken reflecting Fiji’s beauty, but a special congratulations to Andressa Fanganiello – it was an outstanding photo!”

The campaign also served as a platform for the Fiji Matai Agents to share with their networks the diverse tourism products and services that Fiji has to offer and promote the hashtag, #FijiNow.

Ms Walton said: “Social Media is becoming a much more important medium for our frontline travel agents to promote their experiences onto their social audiences many of whom are customers.

“It’s a fantastic way to showcase a great holiday experience and make it an aspiration for everyone who views. Congratulations to Maia Hiini – Great Photo!”

Vodafone Fiji provided the Matai Agents free SIM-cards for the campaign.

About the Fiji Matai Programme:

The Fiji Matai Programme has been created by Tourism Fiji to provide the international travel industry with the knowledge to sell Fiji. ‘Matai’ in Fijian means to be knowledgeable or to be an expert in something. Tourism Fiji’s Matai Happiness Specialists are accredited travel agents from all over the world who have in-depth knowledge and experience of Fiji to help you plan and book your holiday. For more information on the Fiji Matai Programme, please visit matai.fiji.travel.

EDITED:RACHNA LAL

Source: TOURISM FIJI

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