NATION

New Research Company For The Fijian Market

  Fijians can look forward to more reliable research expertise that is now available locally. This is after the launch yesterday of a research company, PulseInsights. The company is a
03 Jun 2016 10:54
New Research Company For The Fijian Market
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Fijians can look forward to more reliable research expertise that is now available locally.

This is after the launch yesterday of a research company, PulseInsights.

The company is a joint venture between Aurora Insights in Australia and locally-owned Razor Cutting Edge Communication. It brings in expertise with extensive research experience in Australia and Papua New Guinea.

PulseInsights received a strongly positive response from some leading Fijian brands involved in the initial survey launch.

PulseInsights director Chamath Adikari said the service provided by the research company includes qualitative and quantitative research, business to business customer insights, retail data processing and analysis.

He said a new product by PulseInsights called Waves consisted of a quarterly national survey that will provide valuable data to subscribing business decision makers.

“If a certain company wants to do a survey, we don’t have to do a customised one. We will cover different areas from industries and from every corner.” he said.

“We therefore publish that report to whoever subscribed to that Wave product.

“You can subscribe to one Wave for a year and get four Wave products,” he said. He said the good thing about that is you can track changes, you get a big sample and it is cost effective.

This type of research is popular internationally and widely used.

 

Types of research

conducted

On top of that PulseInsights will do individual customised surveys as requested.

Mr Adikari said the surveys can be anything from brand development to customer satisfaction, finding out how many people buy your products. “Also, how many people buy your competitors product, why they buy competitors products and not yours. It could be market testing and market forecast,” he said.

“I’ve got a background on market research. I’ve done research in Australia, PNG and now in Fiji.”

He said they have conducted one study in Fiji already.

He said it seems like a natural extension to tap into the Fijian market.

 

Potential in the Fijian

Market

Mr Adikari feels there is a culture in Fiji of not doing a lot of research and not relying on data.

He said there were a number of products PulseInsights has which are aimed at Fijian organisations that haven’t done a lot of research.

 

Joint venture and how it

works

For the joint venture, both partners share the different workloads depending on their area of expertise.

But there is a lot of attention to maintaining the integrity of the surveys.

For example, in the first survey the survey teams did not know what brands or companies they were doing the survey for. Then all data processing was done in Australia using experienced research expertise there.

Feedback:  christine.nikola@fijisun.com.fj

 

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