SUNBIZ

Cakaudrove Tourism Operators Urged To Market Using Digital Platform

  The tourism sector in Cakaudrove Province in the North has been urged to invest more efforts in marketing their products digitally. This was emphasised during a TripAdvisor workshop organised
02 Jul 2016 08:06
Cakaudrove Tourism Operators Urged To Market Using Digital Platform
TripAdvisor head of destination marketing Sarah Mathews (right) after her workshop with the participants at Hot Spring Hotel in Savusavu yesterday. Photo:SHRATIKA NAIDU

 

The tourism sector in Cakaudrove Province in the North has been urged to invest more efforts in marketing their products digitally.

This was emphasised during a TripAdvisor workshop organised in partnership with the Savusavu Tourism Association and the Market Development Facility.

The participants who gathered at the Hot Springs Hotel in Savusavu were told to make use of digital resources to attract more travellers and tourists.

They were from various hotels, resorts and trip organisers from Savusavu and Taveuni Island.

TripAdvisor head of destinations marketing, Sarah Mathews, said according to their research, Australia was the largest international market viewing Fiji as a holiday destination.

“Along the top 20 countries such as Untied States, New Zealand, United Kingdom, China, Canada and Germany, Australia ranked the highest with 46.7 per cent viewing Fiji as the holiday destination on TripAdvisor website,” Ms Mathews said.

“For Savusavu, from 2015 to 2016, there has been one per cent increase of viewers to choose it as the holiday destination.”

 

Contradiction

Daku Resort owner, Delia Rothnie-Jones, however stressed that over some years, it was the American tourists mostly visiting Savusavu and not so much of Australians.

“I suggest that you do a separate research for Savusavu because we have been attending to more Americans over the years than Australians,” Ms Rothnie-Jones said.

“I guess maybe because Australians would love to come as a family for holiday and Nadi is quite closer.

“Most of them do not want to spend more money in air-ticket to fly down to Savusavu.”

Ms Mathews replied that she would love to visit Savusavu and will work out some ways to carry out a research on travellers visiting Savusavu.

“I would like to encourage you to upload a lot of new photos on your website, Facebook page, or Instagram because with the fast technology in our world today, travellers want to know what is new out there,” she said.

“Ask your guest to put up reviews and you make an effort to reply to their reviews and make them feel cared.

“This is because people spend a lot of time reading reviews about places and their decision is basically influenced by what other people have experienced.”

 

Help for Taveuni

Meanwhile, Taveuni Tourism Association president Viola Koch thanked Ms Mathews for the wonderful presentation and requested her to visit Taveuni and help her association become more presentable online.

Ms Koch confirmed that Ms Mathews had confirmed that she will visit Taveuni in September and help in the association’s efforts.

Ms Koch operates the name Dolphin Bay drivers retreat at Nasau Bay.

She said: “There is another business operating by the Sau Bay retreat closer to mine and we are like located two hours away from Savusavu and few minutes from Taveuni Island.

“We are finding it difficult to tell our tourists online the exact location of our business.”

 

 

Edited by: RACHNA LAL

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