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Ministry Orders Schools: Stop Taking Part In Chicken Loyalty Programme

Schools participating in Goodman Fielder’s loyalty programme called ‘Cool Stuff for Schools’ have been told to stop immediately. The Ministry of Education, Heritage and Arts released a statement on social
12 Jul 2016 08:25
Ministry Orders Schools: Stop Taking Part In Chicken Loyalty Programme
STOP

Schools participating in Goodman Fielder’s loyalty programme called ‘Cool Stuff for Schools’ have been told to stop immediately.

The Ministry of Education, Heritage and Arts released a statement on social media saying the programme is a commercial exploitation of the students, schools and the school system.

“Our parents have hard times trying to meet demands from children for the purchase of chicken; some purchases made were not planned by concerned families.

“Parents have purchased chicken due to pressures from school on students. Students who do not bring the ‘Cool Stuff’ labels have been negatively branded by school mates, thus building an immoral environment for students in school,” the statement said.

The Ministry has directed all to adhere to these instructions and ensure that students are informed accordingly.

School heads found not adhering to this will be taken to task, it said.

Goodman Fielder International (Fiji) Limited marketing manager Clifford Morris said they were conducting internal meetings to see the best options to resolve the matter.

“We are aware of the situation and we are trying to get in touch with the Minister for Education to find best ways of resolving this issue.”

The Minister for Education, Heritage and Arts Mahendra Reddy could not immediately be reached for comments.

Edited by Rosi Doviverata

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