Groceries Sales Attract Lata

28-year-old Ashwin Lata works for New World Supermarket in Suva. However, she also shops at the new Rajendras Supermarket at and Shop N Save in Valelevu. Her choice for the
15 Jul 2016 11:58
Groceries Sales Attract Lata

28-year-old Ashwin Lata works for New World Supermarket in Suva.

However, she also shops at the new Rajendras Supermarket at and Shop N Save in Valelevu.

Her choice for the shops she shops in will depend on their weekly sales.

Ms Lata is single and goes shopping for their groceries with her sister.

She told the Fiji Sun that currently she shopped at Rajendras Supermarket at Valelevu because they were having sales for all the items they were selling.

She usually spends $50 for their weekly groceries.

Ms Lata is a vegetarian.

Shopping Tips


Many of us need a few simple reminders of how to shop smart.

Take a few moments to familiarize yourself with this list of savvy shopping strategies.
The has some shopping tips we can follow.

Prepare a Shopping list

This is my number one tip for good reason. Many people overspend or buy things they don’t want, don’t need and never end up using because they did not prepare a list properly.  Always prepare a shopping list. Look at what you already have in your closet, cupboards, home or garage, then write a list of what you need.


Set a budget

You have to set a budget for your shopping. Many people overspend on things they don’t want, need or use because they had no parameters around their spending – they just went ‘hell for leather’. Not a smart way to shop. You need to set a ballpark figure (or a more precise one if you have the specific research on what you are shopping for to support it) on what you are going to spend on this trip, what is comfortable for you to spend and what makes sense for you to spend on this shopping trip.


Pay with cash

The research is clear: we pay 20 – 50% more when we shop with magic plastic, whether it’s using a credit or debit card. There’s something about that magic plastic that can make us feel like we’re using Monopoly money, play money. Like it’s not real. Unfortunately, those credit card fees are very real! So once your list is prepared and you have a realistic budget you can stick to, withdraw your funds in cash and use only that cash for this shopping trip. Paying with cash feels more “real” and that’s what we want – to reconnect you to this shopping experience so you only buy things you genuinely need and will use. You’ll save a fortune and those impulse buys will seem far less alluring!


Set a timeframe

Don’t allow yourself to meander around a shopping centre in an aimless fashion. Many people use shopping in a loll about fashion, whiling away an afternoon in their favourite mall. Not a strategy I would promote or advocate. If you want to shop smart, this isn’t the way to go – no meandering shopping! Set a specific timeframe that you will complete your shopping in, and once that time is over, it’s time to head home. Your time is too valuable to spend it mindlessly anyway – once you’ve bought all you need (and nothing you don’t), stop shopping and turn your attention to something else for the day.


Pick the best time for you

Shopping can be a fatiguing and stressful activity if you don’t shop at a time that works well for you. Shopping when the malls and stores are most busy (such as late night shopping and Saturday mornings) can lead to shopping fatigue where you end up fractious and irritable – not a state in which smart shopping usually takes place. Remember that our physical environment affects us and overcrowded, jostling environments like congested shopping centres rarely bring out the best in anybody. So, pick a time to shop when you are going to be at your most alert and positive. And make sure that you take regular breaks or shop for shorter periods to avoid becoming fatigued.


Shop alone

Many people find that shopping partners are more akin to accomplices in crime! They can egg us on to making purchases that we don’t want or need, and can have their own (sometimes unconscious) motives for encouraging us to shop. Perhaps they feel some sense of competition, or they want to live vicariously through us and our purchases. Whatever is going on for the other person, what they don’t have to live with is the consequences of your shopping – only you have to live with that. If you want to go shopping as a social activity, that’s okay – but make it a purely social activity with no purchasing allowed. Window shop, or have a bite to eat together, but don’t buy until you can go shopping on your own.


Don’t shop when you are tired, hungry, lonely, bored or upset

This is not an exhaustive list of the emotional states that lead some people to over shop and end up buying things they don’t want or need. But they are some of the most common emotional triggers that prompt people to shop unconsciously and therefore not smartly. If you are feeling any of those emotions – you are tired, hungry, lonely, bored, and upset – don’t go shopping do something else until you feel on more of an emotional even keel.

Remember that the sales person is there to sell to you!

No matter how friendly or pleasant a sales person is, here is the fact you cannot avoid: they’re in it for the sale. Yes, they may care that you walk out only with items that suit you and that you will use. But they want you to walk out with something. That’s what they are there for – to sell you something, or to maintain a relationship with you whereby you keep coming back. That’s their business. Sales people, no matter how charming and helpful they are, aren’t there to be our friends. They may engage in friendly behaviors, but their purpose is singular: to sell us something. Today be mindful of this so that you only buy items you need and will use – not because an effective sales person talked you into it.



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