SUNBIZ

Tourism Fiji’s Australia Office Wins Excellence Award

Tourism Fiji’s Australian Regional Office has won the award for ‘Best Tourist Office-International’at Australia’s premier tourism industry event of the year, the National Travel Industry Awards (NTIA) 2016. The Gala
28 Jul 2016 10:52
Tourism Fiji’s Australia Office Wins Excellence Award
Tourism Fiji Australian Regional Office team receiving the National Travel Industry Award 2016 for Best Tourist Office-International.

Tourism Fiji’s Australian Regional Office has won the award for ‘Best Tourist Office-International’at Australia’s premier tourism industry event of the year, the National Travel Industry Awards (NTIA) 2016.

The Gala Dinner, organised by the Australian Federation of Travel Agents (AFTA), was held at the Pavillion Darling Harbour in Sydney, on July 16.

The awards recognised the industry’s finest across 38 categories, from travel industry individuals to businesses, for their excellence and contribution to the travel industry.

Tourism Fiji’s Australia Regional Director, Carlah Walton, said: “The NTIA 2016 was the biggest award celebration the industry has witnessed.

“Our award is voted on by the travel industry retail and wholesale frontline selling agents in Australia.

“The teams from Tourism Fiji in Australia have worked tirelessly to raise Fiji’s profile as a preferred holiday destination in a highly competitive market.

“To be finalists along with Tourism NZ, Dubai Tourism, Singapore and Hawaii is an absolute credit to Fiji.

“But to win shows how hard the team has worked in Australia to forge industry relations and goodwill on behalf of all Fijians.”

Tourism Fiji was also nominated as a finalist for NTIA’s Best Tourism Office – International award last year alongside against top international tourism offices based in Australia.

These included Canada, Hawaii, India, Japan, Malaysia, Singapore, South Africa, Ireland, UAE, and the USA.

The Australian office

Tourism Fiji’s Australia Regional Office has over the past three years successfully launched its new brand in market and organized over 180 road shows and events nationally.

It has also organized a record of 650 travel agents and PCO family visits to Fiji, and coordinated six major television productions.

As a result of all of these marketing initiatives plus an increase in media exposure, both print and digital, there has been a year on year increase in tourists’ numbers from Australia.

This has generated $229.6 million in tourism revenue for Fiji in 2015.

 

Edited by: Rachna Lal

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