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July Provisional Visitor Arrivals Reach Record High

Monthly visitor arrivals reached a record 85,704 in July, an increase of 7.8% compared to the same period the past year, or the same month last year if you like.
27 Aug 2016 08:43
July Provisional Visitor Arrivals Reach Record High

Monthly visitor arrivals reached a record 85,704 in July, an increase of 7.8% compared to the same period the past year, or the same month last year if you like.

Major increases came from China, Korea and the Asian Countries. I suppose an increase in a key client base for both diversified sources of tourists and a base of high value clients.

Notable decreases were recorded in the number of visitors from Pacific Islands, Australia and Other Countries. Approximately 668 visitors which most were from the Pacific and Australia of 308 and 262 visitors respectively.

Visitors arriving for holiday purposes accounted for 77.1% of total arrivals, 9.5% came to visit their friends or relatives, 2.6% came for business purposes, while 10.8% visited Fiji for other reasons.

Table1 below presents provisional numbers and the 2016 and 2015 comparisons of visitor arrivals for the month of July, January to July and 12 months to July 2016

 

  • Visitors by Occupation

The top 5 Occupational Groups for visitors engaged in gainful employment in their home countries are as follows;

1)Professional Workers – 16,414

2) Legislators – 11,537

3) Technician and Related Workers – 7,322

4) Service Workers – 5,916

5) Craft Workers – 3,343

Visitors who are not in the labor force were categorized into two major groups. The categories and numbers are as follows;

1) Students – 21,161

2) Retirees, Housewives, Children & Others – 15,059

Conclusively global events via Super Rugby, Rio Olympics and PGA Golf tournaments are great marketing events that are a tourism boost.

I suppose business strategy will revolve around student needs and wants via food, entertainment and the likes.

Next profession is businesses or professional workers that would demand networking events, offices, fine dining, up market bars or gyms if you like.

I suppose we can include legislators as per graph. Last but not least is a family environment via 3 largest category of house wives and children.
This is an informative publication, sponsored by The Fiji Sun, Fiji Bureau of Statistics and HFC Bank. All views expressed or implied are purely of the Treasurer at the HFC Bank, Peter Fuata.

FeedBack: rachnal@fijisun.com.fj

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