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Rosie Pulls Off Another First In China, This Time With Awards

In another first for Fijian tourism, Nadi-based travel company, Rosie Holidays held the inaugural Fiji Travel Awards ceremony in Shanghai, China on Friday August 12. Rosie worked closely with Tourism
27 Aug 2016 08:56
Rosie Pulls Off Another First In China, This Time With Awards
Some of the Fiji Travel Award winners posing for a group photo with the Fiji Ambassador to China and awards Chief Guest, Ioane Naivalurua (standing back left) and Rosie Holidays general manager, Eroni Puamau (standing back right).

In another first for Fijian tourism, Nadi-based travel company, Rosie Holidays held the inaugural Fiji Travel Awards ceremony in Shanghai, China on Friday August 12.

Rosie worked closely with Tourism Fiji, Fiji Airways and key Fijian tourism partners involved in the Fijian tourism market to develop these awards as a marketing tool in Fiji’s fastest developing source market.

It is envisaged that the Awards will become an annual event and will assure other operators in China that Fiji is a destination they need to take seriously.

The Fiji Travel Awards honours and recognises the contribution made by Rosie’s major tour operator partners from across China in their efforts to develop tourism travel from China to Fiji over the past decade.

The Ambassador for Fiji in China, Ioane Naivalurua was Chief Guest at the event.

He said: “I am delighted to launch the first ever Fiji Travel Awards event here in China to commemorate and recognise the important tourism travel partnership between Fiji and China that has flourished over the past decade.

“Fiji has come a very long way in our journey to China with our trade and tourism development.

“This awards event is our small way of paying tribute to our loyal partners who have committed themselves to promoting Fiji in what is truly the largest and busiest tourism source market in the world.

“It is very encouraging to see is the enthusiasm and support from our China partners who believe in Fiji and this is evident by the continued strong upward trend in visitor arrivals from China.”

“Rosie Holidays was the first company to start our tourism industry from China coming out to Fiji when no one else was interested and we commend Rosie for their great work in building the tourism market from China.

“It’s wonderful to see that Rosie Holidays continues to lead the way in marketing Fiji and this event is just another example of their dynamic and visionary leadership.”

 

Growth from China

Fiji has enjoyed unprecedented growth in visitor arrivals from China over the past five years since the introduction of the direct services by Fiji Airways from Fiji to Hong Kong.

It has been assisted by the joint marketing efforts by the tourism industry, Rosie Holidays and Tourism Fiji to target the outbound travel market from China.

Tourism Fiji’s Senior Marketing manager, Sera Cawanibuka, was also present at the event.

She said: “Tourism Fiji appreciates immensely the tremendous work that has been done by our inbound partners especially Rosie Holidays in developing the tourism market from China.

“China is now Fiji’s 4th largest market and is the fastest growing market for tourism.

“This event marks a significant milestone in recognising what has been achieved not just by our China partners but also for Rosie Holidays as a pioneer in our tourism industry leading the way for Fiji.”

 

The awards ceremony

The exclusive Gran Azzuro Royal Yacht Club overlooking the famous Shanghai Bund  river skyline was the venue for this VIP awards gala night.

It didn’t disappoint with its breathtaking views of the Bund that had all the guests captivated as did the Fijian cultural presentation by the VOU dance group.

In presenting the Awards, the general manager of Rosie Holidays, Eroni Puamau said: “Our journey to China has been a very exciting one with many lessons learnt along the way.

“We have achieved some very special milestones over the past decade.

“The commencement of our charter flights project two years ago has been one of the major highlights in addition to our numerous marketing initiatives that we have introduced for China.

“All this would not have been possible without the support of our tourism partners from Fiji, Tourism Fiji, Fiji Airways and all our major tour operator partners here in China who have made our journey much easier.

“I am also immensely grateful for our dynamic team both in Fiji and out here in China who work tirelessly to ensure that we continue to deliver on our promise to be Fiji’s Best Travel company especially for our Chinese visitors.”

 

Winners selection

The award winners at the Fiji Travel Awards were selected based on their overall contribution to tourism arrivals to Fiji.

It was also based on key marketing projects they have undertaken on their own initiative to promote destination Fiji throughout their respective distribution channels.

These award winners have also excelled in their innovative approach with marketing programmes undertaken throughout the year and are regarded as influential market leaders in the outbound travel market from China.

 

About the Rosie Group

The Rosie Travel Group is a leading Travel Company based in Fiji.

It operates many award-winning brands, including Rosie Holidays, Thrifty Car Rentals (Fiji) and Ahura Resorts, operators of Malolo Island Resort and Likuliku Lagoon Resort.

The company operates a diverse portfolio of tourism investments including transportation, inbound tourism, retail travel, overseas wholesaling and hotel resort ownership and development.

The company is 100% Fijian owned and the group provides employment to over 600 people.

Rosie has a long history of introducing firsts to the Fiji market and was one on the first travel operators to open in Fiji. It remains today in the hands of the founding family.
John Ross is a Nadi-based marketing and advertising specialist with a long background in tourism. For feedback on this article, please email him: johnrossfiji@gmail.com

 

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