SUNBIZ

Goodman Fielder (Fiji) Joins Our Sporting, Exercise Product Race

With the great performance of the Fiji Sevens Rugby Team in the Rio Olympics and the amazing scenes of celebration around the country, there are more people than ever looking
03 Sep 2016 11:18
Goodman Fielder (Fiji) Joins Our Sporting, Exercise Product Race
From left: Front: Inoke Ligairi, Chris Zayman, Peniami Vuadreu, Tadeo Vulaca. Back: Edward Qumi, Filimone Verebalavu, Josese Rakuita, Simon Shankaran and Kamoe Erasito at the launch of Mana at Grand Pacific Hotel. Photo: PAULINI RATULAILAI.

With the great performance of the Fiji Sevens Rugby Team in the Rio Olympics and the amazing scenes of celebration around the country, there are more people than ever looking at themselves and trying to figure out what form of sport or exercise they should be involved in.

The government has lifted the bar somewhat with the rewards that have been handed out to the members of the team.

They have also been very positive about supporting and encouraging the sports that they believe Fijians can do well in.

They have declared swimming a tier one sport and have committed to building several aquatic centres in the west and north.

The Oceania championships held in Suva also created an expanded interest in sport with the male and female volley ball teams winning and the strong performance by the Fiji weight lifters, several of whom qualified for an Olympic entry.

All this activity has caused a significant increase in the number of people who came into the sports market and the number of products that are reviewing their marketing plans.

Amongst marketing people there is a strong belief that the numbers involved in sport of some form of exercise will continue for some time.

This has led to several companies deciding that now is the time to launch products targeting the market.

One of the attractions of the market is that it is well defined and easy to identify and can be a cost effective market.

At a Launch presentation in Suva on Thursday September 1, Goodman Fielder International (Fiji) Ltd introduced a brand new product to the Fiji market, a high quality formulated supplementary sports food made in Fiji.

A large and successful Fiji based  food manufacturing company with access to expertise in a number of countries around the world, Goodman Fielder is mainly known for its consumer brands such as Crest Chicken and the Tuckers Ice Cream range, both market leaders in their category.

They are also known for their aggressive approach to consumer product marketing and their belief in the power of the brand. They were in the final stages of the development of a new product targeting the sports and exercise market when the Rio Olympic fever hit Fiji.

They had completed significant field trials with the product and were ready to market it.

The timing was a coincidence that any new product launch would wish for.

The product, Mana Whey Protein powder is a totally new category entry for Goodman Fielder International (Fiji) Ltd.

This is a  formulated supplementary sports food that  is consumed to promote lean muscle growth and repair.

It comes in 3 different flavours.

Whey protein is considered a high quality protein, as it contains all 8 of the Essential Amino Acids which cannot be synthesized by the Human body.

It is known to promote lean muscle growth and repair.

Furthermore it is a fast absorbing protein, making it an excellent choice for pre and post-workout supplementation.

Studies have also shown that whey protein have benefits for weight loss through satiety.

Mana Whey Protein uses an ultra premium quality whey protein powder exclusively from free range, grass fed cows in Australia providing an unrivalled combination of taste, value and results.

It has enhanced dispersibility and excellent solubility over a wide pH range, which means that Mana Whey Protein can be very easily prepared with water, juice or milk. The high content of BCAAs in Whey Protein is beneficial when the goal is to prevent muscle loss and build new lean muscle tissue.  With 30g of protein in every serve, low in fat and carbohydrates it is the ideal way to increase your daily protein intake.

Consuming the right amounts of whey protein will allow your body to recover more quickly, and grow. Speedy recovery means you’re back in the gym sooner and reaping the rewards!

MANA Whey Protein is aimed at supplementing the diet of physically active people and should be consumed in conjunction with a nutritious diet and an appropriate physical training program.

There are already supplements of this type on the market but they are expensive because they are all manufactured offshore and foreign exchange expenses, freight and duty are added to the price.

The new Mana Whey Protein is manufactured in Fiji so a significant number of the items that add to the cost are not involved. As well as making the supplement more affordable for the athletes and sports people, there is a real benefit to the Fiji economy because the outflow of foreign currency has been stopped.

Goodman Fielder believes that their expertise in distribution will ensure that the brand is widely available and this will assist the athletes and sports people to access the product..

Now, thanks to MANA, athletes across all codes throughout Fiji can finally have access to an affordable and great tasting sport supplement to add to their training regime.

And it doesn’t stop there. As a country we have a global reputation for exporting quality products and I believe Goodman Fielder has already gotten interest from athletic organizations around the world. So for the first time ever, instead of having to pay for other people to supply products to our athletes we can get it locally ourselves. Goodman Fielder (Fiji) Ltd is not only producing the supplements locally (which in turn has, created jobs), but they are going one step further and  are almost ready to start exporting MANA overseas. This means that instead of spending money, Fiji is starting to earn it which in turn helps us as a country become stronger and more financially independent’.

n John Ross is a Nadi- based marketing and advertising specialist with a long background in tourism. For feedback on this article, please email him: johnrossfiji@gmail.com

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