SUNBIZ

Kawakawa, Donu Removed From NewWorld Counters

“We are striving to do our part to ensure that Fiji’s reefs are plentiful again and sustain Fiji’s people and its growing economy for generations. NewWorld IGA has removed kawakawa
30 Sep 2016 08:21
Kawakawa, Donu Removed From NewWorld Counters
(Back row: 3rd from left) cChange founder/executive director Scott Radway, (forth) NewWorld IGA general manager operations, Peter Royce with the staff of NewWorld and (front row: (last from left)4FJ Public Relations Officer, Dwain Qalovaki.

“We are striving to do our part to ensure that Fiji’s reefs are plentiful again and sustain Fiji’s people and its growing economy for generations.

NewWorld IGA has removed kawakawa and donu fish from its seafood counters nationwide during the peak breeding months, June through to September.

This shows NewWorld IGA’s commitment to champion the 4FJ campaign aimed at reviving these rapidly disappearing fish.

In making the announcement yesterday, Newworld IGA general manager operations, Peter Royce said this will not affect their business.

“There needs to be an intense education in the community and making them aware of the repercussions,” he said.

“Fiji is a place that should be overflowing with fish, but in reality, we recently had to close a fish shop because of the lack of availability of supply.”

The announcement follows MH Supermarket pledging in August to remove Kawakawa and Dony from all fresh seafood counters in its supermarkets nationally during the peak spawning months.

Minister of Fisheries, Semi Koroilavesau, said he is thankful that NewWorld has taken the initiative to ensure the food security and livelihoods of people of Fiji.

“We are hopeful many more businesses will follow their lead,” he said.

NewWorld is also collaborating with the campaign and the Fisheries Department to develop new materials around best practices for all the seafood they buy, to ensure enough all fish are managed sustainably.

The new materials will focus on the minimum size fish should reach to ensure enough are reproducing each year and can restock the reefs.

Founder of cChange, Scott Radway, said the NewWorld partnership is a tremendous opportunity to bring the 4FJ message out through its many distribution channels and start expanding the dialogue beyond kawakawa and donu to other fisheries that are declining.

4FJ campaign

This campaign launched in 2014 asks people from all walks of life to pledge to forego the fish during their peak breeding months, so they can release their eggs and replenish Fiji’s reefs.

Upward of 10,000 Fijians have publicly pledged to date including many well-known leaders and institutions from across Fiji such as Prime Minister Voreqe Bainimarama and the Methodist Church of Fiji.

NewWorld was made aware of the issue at the end of the first year of campaign, and worked to remove the fish from its fresh counters starting in 2015 breeding season.

The 4FJ campaign learned of its actions as it conducted outreach to business leaders this year.

Feedback: farzana.nisha@fijisun.com.fj

 

 

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