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Hyundai Motor Establishes New Lab To Drive Future Mobility Innovation

Hyundai Motor has set out the structure, focus and first ideas of its newly-established Project IONIQ Lab in Korea. Project IONIQ Lab sets out to explore future mobility solutions through
08 Oct 2016 12:41
Hyundai Motor Establishes New Lab To Drive Future Mobility Innovation
Project IONIQ Lab sets out to explore future mobility solutions through innovation, research and academic projects.

Hyundai Motor has set out the structure, focus and first ideas of its newly-established Project IONIQ Lab in Korea.

Project IONIQ Lab sets out to explore future mobility solutions through innovation, research and academic projects.

It is a part of Hyundai Motor’s Project IONIQ, a long-term research and development project that predict changes in future mobility announced previously in this year’s Geneva Motor Show.

The open innovation organization enables cooperation among Hyundai Motor, academic bodies and universities.

Through the Lab, Hyundai Motor will work to suggest ideas for innovative technologies and concepts of future mobility that will enrich our daily lives.

Wonhong Cho, Executive Vice President of Hyundai Motor Company, said: “We are happy to announce the opening of the ‘Project IONIQ Lab’.

“This extends our efforts to understand future mobility and influence the concept of ‘freedom in mobility’.

“Hyundai Motor will advance theoretical and practical understanding, innovating to develop future mobility solutions tailored to our customers’ lifestyles.”

 

The project

The Project IONIQ Lab will be led by Dr. Soon Jong Lee, Professor of Seoul National University and Head of Korea Future Design & Research Institute, who will be supported by 10 researchers and 10 consultant experts.

The group has already issued its first collective output, a summary of 12 future ‘megatrends’ that are likely to affect the car industry in 2030.

From a ‘hyper-connected society’ and ‘eco-ism’ to the ‘decentralisation of power’ and ‘mega-urbanisation’ the megatrends set out the Project IONIQ Lab’s vision of the world, explaining how mobility will interact with each trend.

Through the new Project IONIQ Lab, Hyundai Motor will predict changes in future mobility and study possible scenarios.

It will develop new types of mobility according to changes in society and people’s lifestyles and create new service models and mobility experiences to extend the role and definition of ‘cars’.

Technological evolution in the fields of Cloud Computing and Big Data Analysis, together with Network technology for which IoT is one of the representing technologies, are forecasted to increase data transmission speed by an enormous ratio.

This will result in a shift into a “Hyper-connected society”, a time when people get/are connected to things and the society on a real-time basis.

Mobility is expected to become a focal point in the “Hyper-connected society” with the influence of ICT innovation that is being actively applied to the automotive industry.

Therefore, with entering the V2X generation/time, it is becoming more and more important to deeply examine/analyse what kinds of information and resources mobility will be exchanging with people and infra.

Source: Carpenters Motors

 



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