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A New Brand Launched To Promote South Pacific Tourism Globally

A new brand and identity is being launched to promote the South Pacific tourism globally. The brand was officially launched by Cook Islands Prime Minister and Minister for Tourism, Henry
19 Oct 2016 11:00
A New Brand Launched To Promote South Pacific Tourism Globally
SOUTH PACIFIC TOURISM ORGANISATION

A new brand and identity is being launched to promote the South Pacific tourism globally.

The brand was officially launched by Cook Islands Prime Minister and Minister for Tourism, Henry Puna, after it was approved at the 26th Council of Tourism Ministers Meeting in Rarotonga, Cook Islands yesterday.

Organised by the South Pacific Tourism Organisation (SPTO), the council meeting was attended by tourism ministers and government representatives from 13 Pacific island countries and China.

The new brand draws heavily on Pacific Islands’ cultural elements, in particular weaving.

Individual letters in South Pacific Islands and SPTO have been taken apart, and then strung back together like the strands in a woven mat.

A simple corporate monogram for SPTO with a natural colour palette of beiges and browns drawn from traditional craft will be used for high-level communications.

On the other hand, all consumer facing communications will draw from a vibrant palette that’s inspired by the vivid colours found in Pacific arts and culture as well as the region’s lush natural environment.

A new consumer-facing slogan “Ours is yours” accompanies the new brand.

It evokes the welcoming nature of Pacific peoples and the Pacific spirit of sharing, in particular the unique cultures and pristine natural environments that our island countries share with visitors from around the world.

“The South Pacific Islands are incredibly diverse and range from coral atolls to volcanic islands,” Mr Puna said.

“They’re also home to a rich variety of cultures. The new brand for South Pacific tourism has found a simple yet effective way to connect our island countries through our shared heritage of weaving.”

 

SOUTH PACIFIC TOURISM ORGANISATION



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