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Farmers Fish And Chips Business Plans To Expand

The Farmers Fish and Chips business has plans to expand to the Western and Northern parts of Fiji. At present, they have retail outlets based in the Central/Eastern divisions. Vishnu
22 Oct 2016 11:08
Farmers Fish And Chips Business Plans To Expand

The Farmers Fish and Chips business has plans to expand to the Western and Northern parts of Fiji.

At present, they have retail outlets based in the Central/Eastern divisions.

Vishnu Group managing director Rajan Chaudhary said at present most of their loyal customers have to travel from Suva to either Sawani or Nausori to get their favourite meal.

“Like any other business, we too have had ups and downs, but so far it has been manageable,” he said.

“We do approximately 20,000 serves per month from our Sawani store alone. This to me as the owner is good enough on its own.”

The Farmers fish and chips first outlet opened at the Group’s Sawani Pacific Energy service station late last year whilst the Nausori outlet opened for service recently at their Nausori Pacific Energy service station.

As a business owner, Mr Chaudhary said one of the major challenges, he faced was finding loyal and honest staff.

“Especially in retail business where there is high cash and stock flow larceny by servant rate is also very high and we have to keep a very close watch on all of these,” he reiterated.

“We have implemented some systems to keep these in check.”

Mr Chaudhary runs a chain of retail businesses. This, he inherited from his father – Ramendra Prasad Chaudhary.

“Apart from this, I also have business interests in transportation and distribution.”

 

The idea behind the name

The name “Farmer’s” was introduced by my father who is also a business pioneer.

He started his service station business back in 1996 and named it Farmer’s Freeway Service Station.

“The rationale behind this is because the geographical setting of his service station site at that time was in a rural area which comprised of mainly farming community and about 80 per cent of his customers were farmers,” said Mr Chaudhary.

“So he very wisely titled his business name to reflect the customer baseline of his business and also to create a retail hub for the farming community of Sawani, Serea and Naitasiri.

“We took my father’s business name and created it into a popular brand that’s easy to remember and stands out.

According to Mr Chaudhary, the bright yellow colour of their brand relates to how farmers have clarity of thought and ideas when planning on the cultivation of their lands.

“It also relates to their enthusiasm for growth, for life and their confidence and optimism in this.”

 

Mr Chaudhry’s profile includes:

In late 2013, Mr Rajan Chaudhary returned to Fiji to look after his family business after residing in Australia for nine years.

Mr Chaudhary studied Business Management and Law at the University of Western Sydney.

“Working for my family business keeps me extremely busy but on the other hand, I also get to understand more of what my father and uncles have gone through,” he added.

“And how they’ve survived through the various tentative phases of business life.”

“The good thing is that I still have my father and uncles around to advise me as I’m still new and have lots to learn.

“I treat this as a very valuable resource and is something that we should all value.

“Sometimes we can still learn things from our elders and we should not take that for granted.”

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