NATION

Students Win Social Media Campaign Prizes

  The European Union (EU) and the Pacific Community (SPC) awarded social media campaign winners following the success of Europe Day 2016. Shilpa Sharma of Vunimono High School and Taina
05 Nov 2016 12:00
Students Win  Social Media Campaign Prizes
From left:SPC Acting Deputy Director General Leon Takimoana,Shilpa Sharama of Vunumono High School,Taina Guivalu of St Joseph Secondary School award recipients and European Union Ambassador to Fiji and the Pacific Andrew Jacobs at the EU and SPC social media awards yesterday.Photo:Vilimoni Vaganalau.

 

The European Union (EU) and the Pacific Community (SPC) awarded social media campaign winners following the success of Europe Day 2016.

Shilpa Sharma of Vunimono High School and Taina Guivalu of St Joseph’s Secondary School were awarded tablets, branded sportswear and school accessories during the awards ceremony in Suva yesterday.

The EU Ambassador to Fiji and the Pacific, Andrew Jacobs said the use of social media in the Pacific, particularly in Fiji is growing very rapidly.

“The Europe Day social media competition this year was very successful and the EU is proud to have partnered with SPC for such initiative that benefited young people.

“The EU partnered with SPC for the Europe Day celebrations in May at St Joseph’s Secondary School targeting young people through a range of activities including launch of an interactive and very successful social media campaign which coincided with a competition to support more effective engagement with youth in general.

“The students were encouraged to take pictures using the popular Europe Day ‘selfie frames’ launched during the exhibition event and using their Facebook and Twitter accounts to post pictures as well as using the hashtag #EUPac.

“Shilpa and Taina were chosen based on the most number of shares on Facebook and retweets on Twitter,” Mr Jacobs said.

He said the social media campaign tracked primarily through twitter engagement using the hashtag resulting in over 800,230 impressions over the three days of the exhibition.

“This campaign has set the benchmark for future publicity campaigns, utilising this highly relevant platform,” Mr Jacobs said.

Meanwhile, Shilpa, 18, an Year 13 student of in Nausori said she did not expect to win the award.

“I had 78 shares of the picture I took with my friends using the Europe Day ‘selfie frames’ and hashtag #EUPac,” Shilpa said.

Taina, 18, Year 13 student in Suva said she had 22 shares of her picture.

“I had very less shares than my friend Shilpa, but I certainly did not expect to win the second prize,” Taina said.

Edited by Caroline Ratucadra

Feedback:  ashna.kumar@fijisun.com.fj

 



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