Rosie Completes Successful China Incentive Tour

Rosie Holidays has been working with a large China Incentive organiser, GZL, to arrange an incentive group visit to Fiji for one thousand two hundred delegates. These delegates would be
19 Nov 2016 11:00
Rosie Completes Successful China Incentive Tour

Rosie Holidays has been working with a large China Incentive organiser, GZL, to arrange an incentive group visit to Fiji for one thousand two hundred delegates.

These delegates would be from one of China’s most respected companies, Infinitus China.

This is a division of Lee Kum Kee, a company that is over a hundred years old and is famous worldwide for their soy sauce brands.

Infinitus manufactures and distributes Chinese herbal products throughout the world.

This business was important to both Rosie Holidays and to Fiji as the MICE market is a very profitable segment.

This is generally not too time sensitive, so it can be used to assist in building business in the low season.

Definitely, an area where the tourist industry has been trying to find solutions to the low occupancy levels for a long time.

China is the second largest world economy and should surpass the USA by 2020.

At the heart of the “China Story” is the power of the Chinese Manufacturing and Commerce Base.

As China grows in economic power major, Chinese Corporations will more and more reward their high performing staff with trips to international destinations.

This is the first large scale Chinese Incentive Group to visit Fiji and, it is hoped, the pioneer of a growing number of groups.

Fiji is the first long haul destination for the incentive organisers, with a flying time of over ten hours and this incentive group and was something of an experiment.

Now, with the successful completion of the incentive programme, it sends a clear signal to major Chinese businesses and Corporations of Fiji’s capacity as a prime destination for Chinese.

This also shows its ability to deliver experiences on a par with what they receive in Asia, Europe and the Middle East.

Organising the transport was difficult and in the end the choice was to use four Fiji Airways charters out of Hong Kong and two scheduled Korean Air services.

Everything worked smoothly on both the outbound and homeward legs.

The participants arrived in two waves of six hundred each over a two week period staying six night, in Denarau hotels before returning home.

While in Fiji they took part in a number of activities and experiences organised for them.

Rosie Holidays chose these to showcase the variety of things and the depth of experiences available in Fiji.

The groups took a full day tour to Malomalo Village in Natadola, a traditional Fijian village with school, Church and village hall and a permanent population of families.

They were welcomed with a traditional Fijian ceremony given by the village chief, Ratu Samuela Naulago and his village elders.

The experiences offered to them were all traditional and true.

This included pottery making using the old Fijian methods (they were able to make their own pots and take them away with them), mat weaving, tapa making and they were taught how to perform in a Meke, the traditional Fijian dance.

They all helped to cook  a Fijian style meal with a Lovo, which they then all sat down and enjoyed.

They took a full day cruise to South Sea Island and again joined in a variety of experiences.

They took tours to Vuda, the Sleeping Giant with its beautiful gardens and a shopping experience in Nadi Town, particularly a visit to the local food market.

They also had time to wander around and enjoy the delights of Denarau and the surrounding area.

They loved Fiji and let everyone back in China know through social media, a big boost for Fiji tourism.

What did they like?

There was a lot of comment that Fiji was unique and that almost nowhere else in the world had true, authentic, living native villages full of happy, healthy, friendly and entertaining people.

They were surprised that the Fijian culture was still alive and active.

They were amazed that they could learn ancient arts and crafts in a “real village” and loved being able to visit private islands in the South Pacific with clear blue oceans and reefs filled with colourful fish.

They said our fruits, like coconuts, have a true flavour and “no chemicals”, not packaged and they delighted in the fresh fish and lobsters which were abundantly available.

For many of them the most exciting thing was the pure, clean and beautiful environment. As one of the participants said “this is the only place in the world where you can’t see the air all the time”.

They were excited by the untouched and “real” beauty of the land and he friendliness and relaxed nature of the people.

They were surprised that, as a small island nation, we had a national carrier with modern, state of the art aircraft and companies like Rosie, who had professional Mandarin speaking guides and executives.

And that all the land arrangements were equal to those in Europe of Asia.

They also found the authentic Chinese restaurants in Fiji a big plus.

The hotels and resorts on Denarau surprised them, as they are world class and the Conference facilities for the Gala night had all the facilities to make the event memorable.

The incentive organisers from China were amazed and are now talking to Rosie Holidays about another China Corporation using Fiji for their next incentive in 2017.

But next time they say it might be slightly larger and more exciting.

The real winner from the success of this first China incentive programme will certainly be Fiji tourism.

The programmes offer the potential for a significant growth in tourists at a time of the year when Fiji has underused capacity.

And congratulations go to Rosie Holidays for yet another Fiji tourism first.
John Ross is a Nadi-based marketing and advertising specialist with a long background in tourism. For feedback on this article, please email him:



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