Sunwheels

Hyundai Motor Celebrates 40 Years Of Export Growth Globally

Hyundai Motor is celebrating 40 years of exports to international markets, following a period of significant overseas growth that has seen it become one of the fastest growing brands in
03 Dec 2016 12:33
Hyundai Motor  Celebrates 40  Years Of Export  Growth Globally
The Hyundai Creta.

Hyundai Motor is celebrating 40 years of exports to international markets, following a period of significant overseas growth that has seen it become one of the fastest growing brands in the world.

From South Korea’s first mass-produced model to the latest generation of eco-friendly cars, more than 23 million Hyundai Motor vehicles have been exported worldwide since 1976.

The company’s pioneering Pony four-door sedan was initially exported to South America, with 1,042 vehicles delivered to 13 countries.

Four decades later, Hyundai Motor now exports more than 1.15 million vehicles a year.

This is from its Korean manufacturing plants alone, shipping to 184 countries – around 3,150 vehicles daily, three times the first year’s total exports.

The event for the milestone celebration was in Guayaquil, Ecuador – Hyundai Motor’s first export destination.

“Since exports began 40 years ago, Hyundai Motor’s pioneering ethos has seen it become one of the biggest and fastest-growing brands in the world.”

These were the comments by the Hyundai Motor Company head of Global Corporate Communications vice president Zayong Koo.

“With such steady growth, we anticipate an evolution from being a transportation company, to a mobility service provider.”

 

Event at Ecuador

To recognise the historic occasion, Hyundai Motor presented a range of 26 heritage and current production vehicles at the event in Ecuador.

To reflect Hyundai’s export history the line-up of cars included two original Pony models, current Tucson and Santa Fe SUVs, as well as the pioneering IONIQ hybrid and electric cars.

Following the event, attendees took part in an IONIQ test drive event to experience both hybrid and fully-electric versions of the vehicle in the beautiful Galapagos Islands.

Building on its international export success, Hyundai Motor is now the sixth-largest automotive brand in the world and the 35th biggest brand overall globally, according to the latest rankings by Interbrand.

Despite yet another challenging year for the automotive industry, the company’s global brand value grew 11 per cent since 2015, reaching $12.6bn in 2016.

This secures the Korean company’s place among the biggest brands on the planet.

The Hyundai Motor brand is set to achieve even greater heights with the launch of IONIQ. This is the world’s first vehicle platform to offer three electrified powertrains, making low- to zero-emission mobility accessible to everyone.

In 2017, high-performance Hyundai N cars will come to market and the future-mobility focused ‘Project IONIQ’ will continue to push the automotive industry’s boundaries, moving Hyundai Motor into new automotive spaces.

Source: CARPENTERS MOTORS

 


Get updates from the Fiji Sun, handpicked and delivered to your inbox.


By entering your email address you're giving us permission to send you news and offers. You can opt-out at any time.




Five Squares Mad March


Fijisun E-edition
Total
Subscribe-to-Newspaper
Fiji Sun Instagram
Subscribe-to-Newspaper