SUNBIZ

Statement Of Prices Explained In Detail

Statement of prices often refers to the price information imprinted on, attached to or exhibited with the goods offered for sale by retail. This is one of the most important
05 Dec 2016 11:00
Statement Of Prices Explained In Detail

Statement of prices often refers to the price information imprinted on, attached to or exhibited with the goods offered for sale by retail.

This is one of the most important information that a consumer look for in goods offered for sale inside a shopping premises.

The decision to buy or not to buy is often determined by the statement of price imprinted on the package or on the shelves where such goods are placed.

Under Section 87J of the Commerce Commission Decree 2010 (CCD2010), no person shall offer any goods for sale without setting out in a prominent position.

And in clear and legible figures the price at which such goods can be bought for cash.

Why is a price statement important?

Price is important to marketers because it represents marketers’ assessment of the value customers see in the product or service and are willing to pay for a product or service.

Pricing is the reflection of everything you do as a business, from your product development all the way down to a link to your website, because we live in a world driven by value.

Nothing else defines a business and a product more than its price.

Promotional price labeling has helpful elements that catch the customer’s eye.

These types of pricing labels are typically larger, have wavy or serrated label designs, and have attention getting preprinted wording such as SAVE! or SPECIAL.

However, without price statements, the promotion fails to fulfil a consumer’s fundamental quest –i.e. the actual price to pay.

Whilst it is alright to make reference of advantages or benefits offered to customers, it is equally important to show the cash price to be paid.

 

What to do when you encounter a trader offering for sale items without price statements?

You can do one of the following :–

  1. Raise the issue in writing with the supplier;
  2. Report the matter to the Fiji

Commerce Commission by: –

  1. Personally visiting any of the Commission’s office with evidences to prove your allegation;
  2. Email your complaint to helpdesk@commcomm.gov.fj or write to the Chief Executive Officer, Fiji Commerce Commission, P O Box 5031, Raiwaqa or call 3372178 or 8911619.
  3. Or visit the Commission’s website and download the complaint and statement forms from it, fill them, scan and sent to helpdesk@commcomm.gov.fj.

 

Next Week: Mandatory Trade

This is a weekly column compiled by the Fiji Commerce Commission in the hopes of raising awareness on what the FCC does so people can benefit from developing a better understanding,

Subscribe to E-Edition
Fijisun E-edition
Rewa Fiji Dairy Ltd
Subscribe-to-Newspaper
Fiji Sun Instagram
Fiji Plus
Subscribe-to-Newspaper
error: