Paradise Beverages has taken its first major step into the Chinese market after signing an 18 month distribution agreement with Byron Investments.

International Sales Manager for Alcohol and Coffee at Coca-Cola Amatil, in Australlia, Heath Baker congratulated Paradise Beverages for the opportunity.

“This is the first of many new opportunities that we are opening up in our push to establish us as a truly global business,” Mr Baker said.

Byron Investment Limited Director Fang Fang Jamnadas who has been working hard to secure the deal says she’s excited for the new venture.

“I want to introduce a product to China that’s not just beer. I want to introduce Fiji as a paradise island tourism destination together with this.” Fang Fang said.

The deal had been close to six months in making.

Byron Investment plans to take at least 100 containers of Fiji Bitter, Fiji Gold and Vonu into the hearts, minds and mouths of the Chinese consumers over the next 18 months.

Byron Investment is a young, innovative Fijian company who are highly passionate about promoting and supporting Fijian company supporting Fijian made products.

The first shipment to China will be later this month.

Feedback: kathrin.krishna@fijisun.com.