SUNBIZ

Rosie Holidays ‘Thinks Outside The Box’

It was in February this year when local inbound tour operator, Rosie Holidays started to charter flights out of Beijing, Shanghai and Taiwan and promote Fiji to a wider audience.
21 Dec 2016 11:00
Rosie Holidays ‘Thinks Outside The Box’
From left: Permanent Secretary for Industry, Trade and Tourism Shaheen Ali, Rosie Holidays Managing Director Tony Whitton, Attorney-General and Minister for Economy Aiyaz Sayed-Khaiyum, Rosie Holidays general manager Eroni Puamau and Investment Fiji chief executive Godo Mueller- Teut. Photo: DEPTFO

It was in February this year when local inbound tour operator, Rosie Holidays started to charter flights out of Beijing, Shanghai and Taiwan and promote Fiji to a wider audience.

This was the culmination of months of planning, hard work, partnership with the national airline Fiji Airways and massive marketing campaign in Asia. It was a success.

This was something that the Nadi based company did on its own accord through its innovative ideas.

This hard work and dedication in promoting Fiji as one of the preferred tourist destinations in the region was awarded during the 2016 Westpac Prime Minister’s International Business Awards.  Congratulatory messages poured in numbers for the company after it was announced as the winners of Excellence in Innovation Award.

Reflecting on the ideology of innovation being the force behind economic prosperity, the award recognised the evolving nature of business; true innovators originate forward-thinking concepts to instigate improvement.  Proudly supported by the Ministry of Industry Trade and Tourism, the award was presented to Rosie Holidays in recognition for their innovative product and service development and business models employed to maximise international revenue.

Rosie Holidays managing director Tony Whitton thanked Investment Fiji and Government for recognising their continuous efforts towards the industry.

“February is traditionally a low season for the tourism industry in Fiji so with these chartered flights, we were able to bring in international visitors to the country, generating close to about $50million dollars in earnings from these flights,” said Mr Whitton.

Mr Whitton dedicated the award to his staff for envisioning and materialising such an ambitious plan.  The company now hopes to keep working hard to ensure more visitors grace our shores from niche markets.

“Our goal is to start seeing at least eight to 10 per cent growth in our business and as that grows, more Fijians will have jobs and economic security,” he said.

“If you look at our charter operations, we had to convince Chinese consumers, to inspire them enough to take a 10-hour journey and come to a remote South Pacific Island.

“That takes creativity, innovation and my team is really behind this process.”

With inaugural charter flights already a huge success, Rosie Holidays will continue with its charter operations in February next year.

Feedback:  rachnal@fijisun.com.fj


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