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The Re-exporter Of The Year – Asaleo Care

It was a proud sense of achievement for Asaleo Care (Fiji) Ltd. when they were declared as the winners of Re- exporter of the year award during the 2016 Westpac
25 Dec 2016 11:00
The Re-exporter Of The Year – Asaleo Care
From left: Swire Shipping Owners Representative- Central Pacific, Chris de Villiers, Senior Key Account Manager of Asaleo Care (Fiji) Ltd, Suresh Prasad, Asaleo Export Sales Co-ordinator, Komal Sami, Attorney-General and Minister for Economy Aiyaz Sayed- Khaiyum and Investment Fiji CEO, Godo Müller- Teut. Photo: INVESTMENT FIJI

It was a proud sense of achievement for Asaleo Care (Fiji) Ltd. when they were declared as the winners of Re- exporter of the year award during the 2016 Westpac Prime Minister’s International Business Awards.

The Award, proudly supported by Swire Shipping was awarded to a Company that has excelled in re-exporting, utilising Fiji’s best sea and air connections in the region thus manifesting Fiji as the true hub of the Pacific.

The winner demonstrated the expansion across existing or new markets, and, through the introduction of creative and innovative operational processes and value adding, show robustness in managing and developing international growth.

Company’s Sales and Distribution Manager Pacific Islands, Joseph Rodan, says the award re-enforces their strategy of growth in the Pacific that’s based on exports is working.

“Our approach towards expanding our reach to the Pacific Exports markets is coming alive as we have seen our distribution in terms of geography grow from what was once less than 10 Pacific Island Markets to now 15 Pacific Island Nations that enjoy the hygiene solutions we offer,” Mr Rodan said.

The hygiene product manufacturers have noted a 108 percent increase, from less than a million dollars to over $4 million over the last 10 years.

“And our distribution range has gone from one being on an ad hoc basis to now more so on a regular forecasted basis that sees us moving over 20 containers per month or over 200 containers per annum. Again from sunder 10 market distribution to 15 markets regularly buying on a monthly basis,” he said.

“The company is now focused on fine tuning its exports model and improving its operations to gain more predictability and improved planning.

“Exports is the one biggest area of opportunity in our business and with the life-cycle of our exports business still being at its infancy stage we have a good opportunity to grow further in terms of what we do in exports. Its exciting times for us ahead.”

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