NATION

Uniting Fijians Through Humour: Fijian Memes

The power of social media has taken the world by storm, and in this era, it is not only popular but dominating. People have created their own pages to create
20 Jan 2017 11:00
Uniting Fijians Through  Humour: Fijian Memes

The power of social media has taken the world by storm, and in this era, it is not only popular but dominating.

People have created their own pages to create videos and share it, and if it trends, it goes viral.

One such page is Fijian Memes, a Facebook page created in 2012 with an initial 500 followers.

To date, it has 35,655 followers.

A meme is an activity, concept, catchphrase or piece of media which spreads, often as a social media phenomena from person to person via the internet.

Fijian Memes was responsible for the viral video of the Washington Crew of Lami this month with over 200,000 views on the live video, showing music being made using empty drums and old pots.

The head administrator for Fijian Memes is Narada Sharma; a psychology and criminal law student who studies in Australia, but often travels to Fiji.

“I feel the best way to keep everyone together in a strong bond is through happiness and laughter,” said Ms Sharma.

She created Fijian Memes with an objective of showcasing how life was and is in Fiji, using a pinch of humour.

The page is run by seven administrators who are all students.

The major aim is to unite their page followers with the use of humour by captioning pictures that relate to Fiji and its people.

She is known as AdminChick on social media and has rubbed shoulders with artists such as Bollywood’s Mika Singh, Shahrukh Khan and Asha Bhosle, together with UK’s YouTube sensation Arjun, as well as our 7s rugby legend, Waisale Serevi.

Ms Sharma and her team continue to assist many event organisers and movie producers to promote their work through Fijian Memes.

The page has now levelled up to a platform where talents, events, memes, videos and various forms of entertainment are posted.

Ms Sharma believes Fiji is filled with so much “talent and potential which needs to be shown to the world.”

However, she emphasised the public to appreciate the people who helped build and shape Fiji to date.

Fijian Memes is open to the public for any form of talent, which needs to be promoted.

Ms Sharma is currently working on several social media projects, which will be announced on their official Facebook page.

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