SUNBIZ

Increase In 2016 Tourists Arrival

 The latest provisional figures released by the Fiji Bureau of Statistics showed that Fiji achieved a record 792,320 visitor arrivals in 2016. This represented a 5 per cent increase from
27 Jan 2017 11:10
Increase In 2016 Tourists Arrival
Outrigger Fiji Beach resort .

 The latest provisional figures released by the Fiji Bureau of Statistics showed that Fiji achieved a record 792,320 visitor arrivals in 2016.

This represented a 5 per cent increase from 754,835 recorded in 2015, which was an exceptional achievement by the Tourism industry, considering the devastating impact of Tropical Cyclone Winston and flash flooding in 2016.

The growth in visitor arrivals was driven by the New Zealand, China and “Rest of Asia” markets, growing at 18.3 per cent, 22 per cent and 43 per cent respectively from last year.

“This is a testament of Fijians’ resilience in times of hardship and I would like to congratulate the industry for achieving yet another record high over the past year.

The Fijian Government is also optimistic that 2017 will be another strong year, supported by the opening of new resorts including the International renowned brand Marriott Resort at Momi Bay, Six Senses Fiji Vunabaka at Malolo, Kokomo Island Resort in Kadavu, Fiji Hideaway Vuda Beach Resort and Spa and the Pullman Nadi Bay Resort & Spa at Wailoaloa,” said Minister for Industry, Trade, Tourism, Lands and Mineral Resources, Honourable Faiyaz Siddiq Koya.

He added the new Fiji Airways Adelaide to Nadi flight, which is expected to commence from June 2017, will also provide an even more exciting opportunity for Tourism Fiji to attract more visitors from South Australia.

Tourism Fiji’s chief executive, Matthew Stoeckel acknowledged the hard work and strong partnership of stakeholders which have contributed to achieving this great result.

“2016 has been another remarkable year for the Fijian tourism industry and the theme ‘Team Fiji’ conceived at the Fiji Tourism Expo in May 2016, was all about working together to have a stronger presence in the global market and this is evident in the result achieved.

The result is a team effort and we extend our thanks to everyone that has contributed to growing Fiji’s presence internationally,” said Mr Stoeckel.

Furthermore, he added that Tourism Fiji would focus on strengthening its partnerships with the tourism industry and building their capabilities and capacity in their core and emerging markets to continue this positive growth in visitor numbers.

Tourism Fiji, with the support of the Fijian Government, will continue to lead the marketing and promotions effort in Fiji’s international markets in 2017, with a comprehensive calendar of marketing activities throughout the year.

 

Feedback:  ivamere.nataro@fijisun.com.fj

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