NATION

University Increases Marketing Coverage

The University of Fiji has increased its marketing coverage with another bus coming on board for the institution’s signage. Classic Buses has approved another bus to carry the signage bringing
01 Feb 2017 11:21
University Increases Marketing Coverage

The University of Fiji has increased its marketing coverage with another bus coming on board for the institution’s signage.

Classic Buses has approved another bus to carry the signage bringing to five the number of buses carrying the university’s name.

The University’s executive director finance, Ravineet Sami, explained that initially there were supposed to be four buses with UniFiji signage, but that was now increased.

“Given our good working relationship with Classic Buses, they are going to paint one of their buses in their garage and on goodwill, so in total there will be five buses,” he said.

He said this would play as an added advantage for the university and boost its marketing.

“Since we are doing vigorous marketing for the university our public appearance is very important and the more publicity we do the better it would be for the university,” he said.

The acting Vice-Chancellor, Associate Professor, Dr Wahab Ali, acknowledged the action of the bus company for undertaking such a powerful and effective advertising campaign for the academy.

“I am certain the advertisements will enable the students and the general public to make connections with the University of Fiji as a quality tertiary education provider in the western division,” stated Dr Ali.

“The University of Fiji is very appreciative of the Classic Bus Company for providing another bus with the academy’s signage.”



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