Sekove Qiolevu known by his stage name J-Deuce has gained popularity over the years in the local hip hop scene.

Originally from Kaba in Tailevu, J-deuce grew up in America until he returned to Fiji in 2009. It was when he was living in California that his love for reggae and hip hop grew.

His first single, ‘She the baddest’ was in collaboration with local artist Sammy G in 2009.

He was the  first artist that won the first hip hop award category at the Fiji Performing Rights Association Music awards last year for the song “Stir it up” alongside Mr Grin and Mynlessme.

“The award wasn’t really for me, it was for all local rap artists out there,” said J-Deuce.

J-Deuce is also a member of the Taki mai Squad (TKS) with other fellow rap artist. He’s also an avid writer and writes from his experiences over the years.

Some of the challenges he sees in the local rap scene is recording cost and facility as there is so much talented artist out here.

“Accessibility and opportunity for artist is quite hard and you have to be real when you do music

“Support from local radio stations has been good in promoting local music and talent. Social media has played a pivotal role as well and the feedback has been positive.

‘I’m planning to do more release tracks and that’s the goal for this year.”

J-Deuce has performed at events like Showcase, clubs like Ed’s Bar, and others. He has featured with artists like Wilo, J One, Jonathon Colala, Melita, and Eeremasi Rova.

His greatest motivator is his family especially his sisters who have supported his music throughout.

“My advice to other artists out there is if you really love music and you’ve put the time and effort to it I swear you’ll make a name for yourself,” said the proud father of three.

“But never forget where you came from and stay humble always,” he added.