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Julia Zahra – A Performer who has captured the hearts of her Fiji fans; across all ages

Julia Zahra – A  Performer who has captured the hearts of her Fiji fans; across all ages
Julia Zahra
March 08
09:24 2017

Our choice of the support act i.e. Leba Boi Yawa stems from the band’s rendition of the hit “Just an Illusion”, one of the artists who sang the song in the i-taukei vernacular. The other performer is Jason Tukana of Seni Lagakali ni Koroilagi.

It is understood that there are at least three of these renditions, done by 3 different local performers, all in the i-taukei language.

There are two females who sang this song in the English version. One is Etta Gonerogo and the other Lydia Taukafa of the popular Tongan family ensemble, Sound Wave of the Pacific; a group of brothers and a sister, headed by their father Leonaitasi Taukafa.

The processes involved in bringing an international artist to perform here is not without its bureaucratic hurdles and “side-effects” for want of a better word! There are laws and regulations to abide by that are set in stone and must be adhered to. For example, there are Immigration regulations for a start; a specific permit is granted to the artist for the duration of her/his stay in relation to the performances that the artist is engaged for in Fiji.

Fiji Revenue and Customs Authority have their set of regulations insofar as taxes are concerned. For those of you considering bringing big acts to Fiji, you MUST research every avenue and channel involved in this exercise so that you are armed with all the vital and necessary information regarding laws on taxes in our country. There are heavy penalties for those who may want to work against the systems in place; a word of caution.

To tap into and grow this industry, stakeholders must seek assistance from the relevant Government department, in this case the Ministry of Economy with the view to create an association where all industry/technical stakeholders work together thus avoiding any cut-throat deals when it comes to staging international artist(s). All that is required is a team of like-minded people who are passionate and have good intentions for this struggling industry.

At this juncture, I wish to point out that if Fiji can aspire to become music hub in the South Pacific, however, if these issues are not addressed, big acts and potentially big tourism dollars will not reach our shores.

Owner of Stage Tech, supplier of sound and lights, Jerry Vatuwaqa is above his game and he will not compromise quality by ensuring his state-of-the-art equipment delivers a great show. This component of any live event is paramount for a successful production.

Fiji Lasers is proving to be a popular addition to Production for many events here. From family based home parties to large events, Mr Phil White is an expert when it comes to lasers and lights, a vital piece of the action.

Other components that make a Production, whether big or small are good visuals of the sponsors’ branding. Brand presence means brand power for a sponsored event. The attendees must be able to make that connection with sponsoring brands and in turn, sponsors will appreciate the return of their investment is powered by all stakeholders.

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"I support it 200 percent, I am with FRU, the country and the people of Fiji. We want to bid to get one of the HSBC stops in Fiji."
Waisale Serevi
Sevens Legend