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FMF Foods Limited sells Roti aFlour in pails

  FMF Foods (FMF) Roti Flour will now be sold in pails. Group Marketing Manager Poonam Kritika said market demands for the FMF Roti Flour increased after it was launched.
16 Mar 2017 11:36
FMF Foods Limited sells Roti aFlour in pails

 

FMF Foods (FMF) Roti Flour will now be sold in pails.

Group Marketing Manager Poonam Kritika said market demands for the FMF Roti Flour increased after it was launched.

As the demand grew, majority of the Fiji’s markets requested for Roti Flour in 10 kilograms. The company, then, also launched the 10kg Roti Flour bags.

“There were positive feedbacks of the product from the customers and buyers,” Ms Kritika said.

One of the feedbacks that the company received was the difficulty in caring and storing flour.

“We did some researches and explorations, and after all the processes, we came up with the idea of packing Roti flour in pails,” she said.

Ms Kritika said they had been receiving positive feedbacks from the market even without any promotion and advertisement.

A bag of 10kg roti flour costs $9.75, and the bucket is sold for $10.75, an extra dollar for the bucket.

“It’s a more convenient product because, people can take it to the islands and villages and the bucket is re-useable,” says Ms Kritika.

Roti flour is the blend of flour which is taken before everything is fully refined into Normal Flour. Because all is not refined, Roti Flour is rich in Fibre which experts tell us is an imperative ingredient to eating healthy.

EDITED BY: IVAMERE NATARO

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