Fiji Airways, Fiji’s National Airline, and Tourism Fiji have signed a Memorandum of Understanding (MOU) that will enable the organisations to work more effectively and efficiently together.

The MOU provides a platform for further collaboration to drive visitor arrivals to Fiji.

A focus of the MOU is working together to capitalise on the new Fiji Airways routes  Adelaide, Singapore and San Francisco  through strategic marketing activities.

Mr. Andrew Stanbury, Fiji Airways Executive General Manager Sales and Marketing said: “Fiji Airways and Tourism Fiji have always worked together at home and abroad through our regional teams.

This MOU further strengthens and aligns the way we work together globally.

Our goal here is the same, to grow Fijian tourism in both traditional and new markets.”

The partnership sees both organisations offer each other various benefits for closer cooperation and undertake joint marketing and promotional exercises in key markets.

This includes sharing of relevant data for better forward planning.

Mr. Matthew Stoeckel, Tourism Fiji CEO said: “We’re delighted to get our partnership formalised through a MOU as it provides the framework for our respective global teams to deliver campaigns together.

The partnership will provide Fiji with an edge over other destinations as we will be able to plan, execute and optimise our marketing activities in key markets more efficiently and effectively. When the National Tourism Office and the National Airline work together towards a common goal, everyone benefits.”

Implementation of the activities within the MOU has already commenced.

SOURCE: FIJI AIRWAYS

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