Opinion

Strategic Plan Way Forward For Fijian Rugby

The Fiji Rugby Union should be applauded after its Strategic Plan 2017-2021 was launched by Prime Minister and FRU president Voreqe Bainimarama on Friday. It has taken us awhile to
26 Mar 2017 11:05
Strategic Plan Way Forward For Fijian Rugby

The Fiji Rugby Union should be applauded after its Strategic Plan 2017-2021 was launched by Prime Minister and FRU president Voreqe Bainimarama on Friday.

It has taken us awhile to come up with a professional plan.

But it is most pleasing we are turning with the tide of change and hopefully we will be a better professional rugby nation in the next four years.

While other countries have adapted and moved on embracing professionalism and making financial gains out of it, we seem to have been stuck in  the depth of amateurism. We continue to associate ourselves with the old fashioned description of a game played by gentlemen.

For more than two decades, our results have fluctuated

Rugby moved away from amateurism on August 27, 1995, after World Rugby decided it was time the game turn professional if it was to survive in the long run.

The dramatic decision was bolstered after media moguls threw money into the sports following the success of the 1995 Rugby World Cup.

That year Rupert Murdoch and fellow media giant Kerry Packer flooded the sport with multi-million pound television deals – particularly in the southern hemisphere.

Gone were the days when players worked for a living, trained on weekdays and played on Saturdays. All of a sudden players became professional athletes and employed fulltime.

The last two years has been great as far as far the achievements of our national teams was concerned and it’s only  appropriate we build on it and keep the consistency.

The four-year strategic planning comes in handy for the Vodafone Flying Fijians to up their performance following their sterling performance at the 2015 RWC.

The pressure is also on to maintain the consistency of our Vodafone Fijian 7s team after their historic gold medal win at the 2016 Rio Olympics.

The Telecom Fijian Warriors continue to establish their mark in the region dominating the World Rugby Pacific Challenge.

 

Key points from the Strategic Planning 2017-21 are:

Implement a robust financial planning, forecasting, operating, reporting and cost management systems;

Increase the level of commercial income to be greater than 60 per cent of the total income of FRU by 2020;

Build strong, open and honest working relationship with the Fiji National Sports Commission, World Rugby and FASANOC;

Review, consolidate and re-negotiate all supply, sponsorship and service contracts

Design, develop and implement a master rugby strategy for Fiji Rugby

Design and implement a world class domestic competition

Growth and development strategies for coaches, players and match officials;

Develop and implement a stakeholder engagement plan by stakeholder group

Launch the ‘Fiji Front Bench’ supporters club;

Appoint a woman rugby director to the FRU board

Double women’s participation in rugby year on year.

Rugby has come a long way since this remarkable journey began 22 years ago.

World Rugby has again set the pace with the launching of the global calendar for 2020-2032.

The FRU should be commended for being spot on the ball in devising a strategic plan.

It augurs well for the game we regard as our national sport.

 

 

Feedback:  oseab@fijisun.com.fj



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