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IOC Reminds Members On Marketing

The International Olympic Committee (IOC) television and marketing services team briefed members of the National Olympic Committee yesterday. The IOC marketing team reminded delegates attending the Olympic Solidarity Forum in
31 Mar 2017 10:30
IOC Reminds Members On Marketing

The International Olympic Committee (IOC) television and marketing services team briefed members of the National Olympic Committee yesterday.

The IOC marketing team reminded delegates attending the Olympic Solidarity Forum in Nadi on understanding the positioning of the Olympic brand and the various projects the IOC is currently working on.

Olympic Solidarity director finance and coordinator Oceania Region Nicole Girard-Savoy said this was part of the IOC plan.

“This is an initiative launched by IOC and Olympic Solidarity Commission; we think marketing area is important,” Savoy said.

The NOC was updated on the use of brands and understanding marketing structures



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