The World Surf League (WSL) yesterday announced Outerknown as the title sponsor of the iconic WSL Championship Tour event in Fiji.

The three-year partnership includes both men and women’s competitions at the OK Fiji Pro, which runs this season from May 28 through to June 16. Founded by 11-time world champion surfer Kelly Slater and acclaimed designer John Moore, Outerknown is a coastal-minded clothing brand that explores the connections between style and sustainability. By viewing every aspect of their business through the lens of responsibility, they aim to protect natural resources, empower the people crafting their clothes, and inspire positive change within the industry.

Outerknown’s versatile collection is built with innovative, organic, and recycled materials sourced from factories that share their values.

Slater has delivered consistently barrier-breaking performances at the elite level in Fiji and the four-time event winner has a strong relationship with the island of Tavarua, making it his favourite wave, and the Outerknown partnership a natural evolution.

“I fell in love with the small island of Tavarua a long time ago and I go back a few times every year. It’s definitely my favourite escape and may be home to the happiest people on earth,” said Slater.

A staple on the globally-celebrated WSL Championship Tour schedule, the Fiji stop epitomises the “Dream Tour” concept and exists as a fan and athlete favourite.

Boasting two world-class left-hand reef breaks in Cloudbreak and Restaurants, Fiji consistently delivers some of the best surfing of the season.

Defending event winners Johanne Defay and Gabriel Medina will lead the WSL elite back this year where Outerknown will support the event.

“We’re very excited to welcome Outerknown to the WSL family and look forward to working with them to showcase the world’s best surfers at one of the most incredible events on the Championship Tour,” said Beth Greve, WSL chief commercial officer.

John Moore of Outerknown’s creative designer says, “Outerknown was built on a foundation of style, sustainability and travel.

“For us, Fiji brings together everything we stand for. It’s the ultimate destination; lush jungles, crystal clear waters, perfect waves.

You look around and are surrounded by jaw-dropping natural beauty.

There’s no better place on Earth to celebrate why we’re working so hard to protect our ocean and wild places, and we hope to inspire new fans from all around the world to explore sustainability.”

The OK Fiji Pro gets underway with the women’s competition on May 28 through June 2, followed by the men’s event, which holds a competitive window of June 4-16. The event will be broadcast LIVE on WorldSurfLeauge.com, the WSL app and on the WSL’s Facebook page.