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Fiji Airways Appoints New Chief Marketing Officer

For 66 years, Fiji Airways has connected millions to their loved ones and helped people see the world through their eyes. Yesterday the national airline welcomed another member to its
12 May 2017 10:55
Fiji Airways Appoints New Chief Marketing Officer
Marc Cavaliere.

For 66 years, Fiji Airways has connected millions to their loved ones and helped people see the world through their eyes.

Yesterday the national airline welcomed another member to its family.

Marc Cavaliere will take up the role of the chief marketing officer.

Fiji Airways Managing Director/CEO, Andre Viljoen, said: “We are delighted to have a seasoned executive like Marc Cavaliere join our team as we take Fiji Airways to even greater heights. The world of airline marketing is an ever-evolving arena in the global marketplace, and having someone like Marc, with his global knowledge and experience, will give Fiji Airways an enhanced level of capability in the these functions.”

Mr Cavaliere will be responsible for the new, dedicated global airline alliances and partnerships functions together with the sales channels, marketing activities and related commercial functions.

Mr Cavaliere has 37 years of experience in the airline industry and has had a record of shouldering extensive international assignments while leading airlines in various regions of the world including the United States.

He has extensive expertise in commercial strategy, marketing, sales management, ecommerce, distribution and collaborative development.

A statement released by the airline states that he has a strong background in airline global alliances, strategic partnerships and virtual network optimisation with a focus on expanding partner-carrier networks and maximising revenue opportunities.

“Mr Cavaliere enters the Fijian National Carrier’s ranks at an opportune time, when it has signed and extended several airline partnerships and continues to expand its network.”

Mr Cavaliere, a graduate from the business school of Newport University in the United States, had also served as a board member of the Star Alliances Management Board for five years and as chairman for two years,

He has completed a 12 month project with Crystal Luxury Air and developed their luxury private jet tours programme but had held senior management positions with South African Airways, Spirit Airlines, American Airlines and Pan Am beforehand.



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