Fiji Sugar Corporation chief executive officer yesterday said that Pacific Island countries which had previously withdrawn from importing our sugar are now coming back.

Mr Clark said: “I am very encouraged by the start of a new marketing approach for Fiji Sugar and we are starting to sell sugar back into the Pacific Island markets where we have not sold for many years.”

Mr Clark made these comments at the Grand Pacific Hotel in Suva yesterday.

While he did not mention which markets, he said FSC was working to diversify its market base.

“We are exporting to the Asia and far Eastern markets now and we are going to continue to diversify our marketing base to capture the value of the brand of Fiji, quality of our sugar and to our proximity to the market,” he said.

And to ensure the markets diversify, the FSC chairperson Vishnu Mohan and Mr Clark will be meeting next week with FSC brokers, Czarnikow.

“Czarnikow are our brokers for about 60 years or so now and we are going to spend two days in discussions on how to diversify our market because we cannot depend on a single market,” Mr Mohan said.

“We’ve been making progress and in the last 12 months we have found some new buyers and hopefully we will continue to expand the portfolio of Fiji Sugar.”

Edited by Ranoba Baoa

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