NATION

Health Related Products Wanted In Aust And NZ

Entrepreneurs and potential exporters told how to market their products and what products are wanted Also told to build on the Fijian brand because it well-known overseas as a premium
19 May 2017 11:00
Health Related Products Wanted In Aust And NZ
Participants for the New Zealand path to market workshop at Nadi Hexagon Hotel in Nadi on May 18th,2017. PHOTO:LITIA TIKOMAILEPANONI

Entrepreneurs and potential exporters told how to market their products and what products are wanted

Also told to build on the Fijian brand because it well-known overseas as a premium brand

 

Participants of an export workshop were told yesterday of opportunities to focus on health-related products and be successful in the Australian and New Zealand markets.

Pacific Islands Trade and Invest Trade Commissioner Michael Greenslade highlighted this during the New Zealand Path to Market Workshop at the Nadi Hexagon Hotel yesterday.

Mr Greenslade was speaking to entrepreneurs and those looking to expand their market reach through exports.

“A couple of the successful products we had…were health-related products. They have come from indigenous crops or products that have been grown locally and have health benefits,” said Mr Greenslade.

“There is a mini-revolution happening for many health products in Western markets in New Zealand and Australia.

“What we found from those companies is that we need to have an innovative story. You need to know about your products and you need to know what the market likes.

“Turmeric water is one really good example of one that we really knew well in New Zealand.

“We had a guy turn up with turmeric water and selling it for $10 a litre, last week we took him to a French market in Panau and he is now selling that for $30 a bottle.”

Mr Greenslade also stressed the fact that foreigners recognised Fiji as a premium brand. This he said, needed to be taken into account where marketing is concerned.

“We are finding in New Zealand that the brand Fiji or the brand Pacific is a premium brand.

“We are starting to see many New Zealand manufactures actively seek supply of things like coconut water, coconut cream from the Pacific because they want to put in their yogurt and particular products.

“They want see Fijian coconut or Samoan. That Pacific value is very strong in our market, but more importantly it does help Fiji companies get a premium.”

The workshop is in collaboration with the Fiji Exports Council and Pacific Islands Trade and Invest. It continues in Suva today.

Edited by Ranoba Baoa

Feedback:  litia.tikomailepanoni@fijisun.com.fj

 

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