People along the Nakasi-Nausori corridor can now boast of a world-class theatre in their vicinity.

And that is what Life Cinema hopes to provide when their third branch opens at the Rups Complex in Nakasi today.

The $4.5 million investment provides the public with state-of-the-art facilities and VIP treatment.

“We bring world-class entertainment to Fiji, especially for this Nasinu-Nausori corridor,” Life Cinema Field Manager Debbie Aitcheson said.

“Being the heavily populated area of the country, it gives people the opportunity to watch movies in a world-class theatre nearby. And it’s our customer service and the equipment we have, that makes us stand out.

“We have four cinemas altogether. Cinema one DMax is our biggest cinema and the only cinema that has Dolby Atmos (surround sound system).

“DMax has standard seats in the front and the last two rows at the back are VIP seats. Price for the D-Max standard seats is $10.50 and for the VIP is $20.”

The $20 includes VIP service and access to the VIP bar, lounge and food. However, customers would have to pay separately for the purchase of any liquor or food, Ms Aitcheson said.

She said their liquor license was still in the process of approval.

“Then we have cinema two and three. Cinema four has 44 seats. Cinema four is mainly for hiring for events and to screen normal movies as well.”

The other cinemas and the lounges, Ms Aitcheson said, could be hired for events; however the prices would vary accordingly.

“For example, if people who hire the cinema want any movie showing to be screened, that can be done, but there would be a different cost for this.”

DMax caters for 210 people, with 28 seats for VIP customers. Cinema two can accommodate 187 people, cinema three 185 people and cinema four 44 people.

Forty people have been recruited for employment, whereby 98 per cent are first time employees.

“90 per cent of those employed live close by and it’s a walking distance for them. So this cinema also provides for the economic growth of the Nakasi and Nausori area,” she added.

Life Cinema is also in Nadi and Lautoka. Plans are also in place for other cinemas in areas around Fiji.

Ms Aitcheson said they would also be introducing VIP membership cards for those who wanted to be full time members.

The first 300 customers today will be getting a small popcorn and a canned drink.

The cinema opens at 10am with the standard price of $8.50 for cinemas two, three and four.