NATION

Campaign Hopes To Give Kawakawa, Donu A Chance

Backed by a host of inspiring champions and institutions, the 4FJ campaign is asking people to forego kawakawa and donu as their four-month peak breeding season begins today. Kawakawa and
01 Jun 2017 11:00
Campaign Hopes To Give Kawakawa, Donu A Chance

Backed by a host of inspiring champions and institutions, the 4FJ campaign is asking people to forego kawakawa and donu as their four-month peak breeding season begins today.

Kawakawa and donu, known as grouper in English, have been rapidly declining over the past several decades, with catches decreasing 70 per cent in 30 years, according to recent studies.

The campaign seeks pledges from people across the country to not buy, sell or eat these declining fish, June through September each year, and instead, give them a chance to release their eggs and restock Fiji reefs.

More than 10,000 have pledged over the last three breeding seasons, reducing the market by 100,000 fish, based on Suva fish consumption surveys.

Minister for Fisheries Semi Koroilavesau: “These high-value fish are critical to Fiji’s communities, commerce and culture. So we’re asking the public to help us revive them by taking the 4FJ pledge.”

In the past three years, the campaign has a built a coalition that includes fishers, traditional leaders, and political leaders, including Prime Minister Voreqe Bainimarama and institutions such as the Methodist Church of Fiji, Morris Hedstrom, Newworld IGA, Jack’s of Fiji, Digicel Fiji, and the Fiji Hotel and Tourism Association.

The campaign is also supported by a diverse group of local champions including Ben Ryan, Waisele Serevi, Roy Krishna, Makare, Nur Bano Ali, Jaqueline Speight, and Shammi Lochan.

New champions will be announced throughout this breeding season and will include pledge drives across the country, starting with Coral Coast Carnival in Sigatoka tomorrow and Saturday.

Scott Radway, founder of cChange, the non-governmental organisation that created the campaign for the Ministry of Fisheries said: “We are asking everyone to help us spread the word about these fish entering their breeding season.

“Because if we forego them now, we can eat more later.”

To stay up to date with campaign, visit www.facebook.com/4fjmovement.

Source: 4FJ Movement

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