Vucago Advocates For Women To Be Content With Themselves

Meet Miss Dove, Alisi Vucago one of the 16 confirmed Queen contestants at this August’s Vodafone Hibiscus festival. “At this year’s Hibiscus festival, I will be encouraging women to be
07 Jul 2017 11:00
Vucago Advocates For Women To Be Content With Themselves
Alisi Vucago. Photo: Niyaaz Dean

Meet Miss Dove, Alisi Vucago one of the 16 confirmed Queen contestants at this August’s Vodafone Hibiscus festival.

“At this year’s Hibiscus festival, I will be encouraging women to be content with themselves by appreciating their own body, shape, size and color,” Miss Vucago said.

“I believe advertisements, magazine pictures; social media posts have manipulated our perspective on beauty.

“Being bombarded by unattainable standards of beauty on the internet has shaped and deteriorated our definition of ‘beauty,” she said.

According to Miss Vucago most people view an “ideal beautiful woman” as tall, slender, fair and one who has no physical flaws on her body.

“It is because of such ideas; most women become insecure in their own bodies thus do not appreciate the true ‘raw’ beauty in themselves. In my opinion, each individual is beautiful and unique and it is through contentment that we learn to appreciate ourselves and be confident in our own bodies.

“When we learn to do that, we will be able to appreciate the true beauty in others.

“You are more beautiful than you think.”



Alisi Talatoka Vucago, 21, is originally from Deuba, Serua and has maternal links to Saqani, Cakaudrove in Vanua Levu.

She was born in Labasa and is the youngest of five siblings. Alisi attended Labasa Primary School and Adi Cakobau School.

She’s currently a final year student at the University of the South Pacific pursuing her degree in Journalism and Pacific Policing and is a cadet journalist at the Fiji Times Limited.

Know your queen:

What was your first reaction when you were told that you were one of the 13 Queen contestants at this year’s festival?

Alisi: Initially I was surprised but I was more excited about giving my mum the news as she had been encouraging me to participate in the festival.

What was the motivation behind entering for this year’s Hibiscus?

Alisi: I believe I am young and at a time in my life where I am ready to try out new experiences. I hope to share my experiences, stories and values through this platform. This is also an opportunity to inspire someone. To be that element of change in someone’s life has been my greatest motivation to enter the mother of all festivals.

What are you most looking forward to for this year’s Festival?

Alisi: I believe the journey had already begun since the Hibiscus launch in May and I am already experiencing the perks of the upcoming festival. For the past few weeks, I have visited various outlets of the Motibhai Group of companies around Viti Levu and it has been an experience of a lifetime. I have been able to learn about the inspirational story behind the company’s history, understand the different roles that all members of the company play and most importantly I have learnt that virtues such as hardwork, determination, resource management, loyalty, value for time and family have been the backbone of operations at Motibhai companies around the country and has shaped the company’s success. It has been an incredible experience meeting so many people and I believe I will continue to cherish, value and appreciate the knowledge and virtues I will attain on this journey.

Has it ever crossed your mind growing up and watching the festival that one day you’ll be a  part of it?

Alisi: As a child, I watched the queen contestants on the television in amazement and wondered what it would be like to speak in front of thousands of people. I did not put much of a thought into being part of the Hibiscus festival as I grew up in a small town. It did not occur to me that one day I would be living in the capital city with this opportunity to be part of the country’s biggest festival. But God has plans for each and every one of us and I accept and acknowledge Him for the road that I am on right now. I know that there will also be a little girl in a small town or village somewhere in Fiji that will watch the Hibiscus Festival this year with a similar dream of being part of  it in the future.

What can you say about your sponsors, briefly explain the organization Motibhai Group that most people know nothing about?

Alisi: The Motibhai Group is one of Fiji’s most well established and diversified business houses that does imports, wholesale, retail and manufacturing, distribution, real estate and hospitality. It was founded in 1931 by Motibhai Patel with his brothers Prabhudas and Parshottamdas. The group started off humbly as a small grocery store in Ba, Fiji but with sheer hard work and an unflinching commitment to excel in every endeavor, the Group has grown from strength to strength, successfully adding new business lines while contributing significantly to the nation’s economy over 80 years. The company distributes majority of the household items that we use on a daily basis from Bushells Tea, Kraft Cheese, Betty Crocker, Golden Products and so much more. It also distributes other products including personal care products such as Dove. The Dove product believes that beauty – feeling and looking your personal best – is the result of proper care.

Also on 22 September 2010, Motibhai Group acquired The Fiji Times Limited who is my current employers.

What do you like doing in your past time?

Alisi: I enjoy spending time with family and friends, travelling, writing, karaoke, jogging and watching my favorite TV show- Ellen.

Who is your greatest inspiration by far?

Alisi: My parents are my greatest inspirations and I have learnt to appreciate who I am as an individual because of the traits and virtues I have acquired from them. When my father passed away in 2012, it was a very challenging time for my family but it was my mother who stood strong and stepped up to her role while also filling in for my dad. She has taught me to be humble, to love even those who have wronged me and be appreciative of the smallest things in life. All my achievements thus far, I owe to my parents and they inspire me to strive for more.

Some of the challenges in your line of work?

Alisi: Challenges I face on a daily basis is not getting timely responses to stories I have to write as the Fiji Times strives to ensure all stories are fair and balanced. Additionally, as a reporter I work in an environment in which I am always working under pressure and racing with time to make the deadlines. I believe these challenges have enhanced my skills such as time management, creative thinking and the confidence and persistence to produce well-balanced stories that provide the public with official and accurate information.

What would you like to take away from this year’s Hibiscus?

Alisi: I would like to have positively impacted and inspired some people through my message at this year’s Hibiscus festival. Also, I will appreciate the memories which I would have made with those who supported me throughout the journey.


Quote: Romans 12:2 -Do not be conformed to this age, but be transformed by the renewing of your mind, so that you may discern what is the good, pleasing, and perfect will of God.

Book: The Hunger Games Trilogy by Suzanne Collins

Food: Roasted Lamb with potato salad

Song right Now: Castle on the Hill by Ed Sheeran

All time Movie: The Hunger Games- Mockingjay.

Guilty Pleasure: Crying while watching YouTube videos about military men who surprise their families when returning home from a mission.

Compiled by Mere Satakala

Edited by Karalaini Waqanidrola




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