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How Celebrities Use Social Media To Drive Home The Tourism Dollar

  Our beautiful white sandy beaches, warm, friendly smiles, and luxury hotels is a trademark that draw visitors from around the globe. In the visitors list are celebrities who prefer
15 Jul 2017 11:00
How Celebrities Use Social Media To Drive Home The Tourism Dollar
Bollywood actress, Ileana D’Cruz in Fiji. Photo: Tourism Fiji.

 

Our beautiful white sandy beaches, warm, friendly smiles, and luxury hotels is a trademark that draw visitors from around the globe.

In the visitors list are celebrities who prefer to keep things on the down low when they get here.

Fiji in fact has a long history with celebrity visitors.

“They take advantage of our private islands and exclusivity of our resorts,” Tourism Fiji chief executive officer Matthew Stoeckel said.

While it’s difficult to measure the exact number of celebrities who’ve graced our shores, today social media allows us to do just that.

Oprah Winfrey in December 2015 was on vacation on Laucala island with her family and friends.

The whole world kept track of her holiday here with daily posts on Instagram from her best friend, Gayle King.

In recent days, actor Russell Crow has been tweeting photos of islands in the group.

Some are still guessing of his exact location.

Mr Stoeckel said “It is hard to measure exactly how many celebrities come.

“Many travel to Fiji for the privacy it provides which we respect and most of the celebrities travelling to Fiji do not necessarily want their presence known,” said Mr Stoeckel.

Although there are stars who come into the country for a private vacation, Fiji on the other hand also initiates travel for a celebrity.

“We use the celebrities as key influencers and we share their experiences of the destination with their fans or social media followers. We take videos and images of their experiences and share through broadcast media and publish it through their social media channels,” said Mr Stoeckel.

The most recent and notable celebrity that Tourism Fiji brought into the country is Bollywood actress, Ileana D’Cruz.

She has more than 5.5million Instagram followers.

Ms D’Cruz was in Fiji for close to a week and filmed two 22 minute travel video logs or vlogs.

She shared her experiences here while zip-lining, jet skiing and other Fijian cultural experiences.

The videos and pictures were then shared across all of her social media accounts, Mr Stoeckel said.

Key influencers, not necessarily known as celebrities but have a very large amount of followers and engagement on social media are also used by Tourism Fiji to promote the country.

“They may not be professional athletes not necessarily television stars or maybe not known to mainstream media but known through social media. We engage with key influencers to experience the country and share their experiences,” Mr Stoeckel said.

He admits that a lot of hard work goes on behind the scenes.

Tourism Fiji often face the following challenges when planning to bring celebrities to our shores:

n Trying to find time in the schedule of celebrities to come to the country

n Finding the right celebrity

With the support of the industry, the cost of bringing in celebrities is affordable.

Mr Stoeckel said “Positive contribution to Fiji’s awareness and profile – we undertake these activities with tactical marketing to drive more businesses to Fiji.”

 

Feedback:  monica.aguilar@fijisun.com.fj

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