The new making of a tourism product that’s singing success

About eight months ago I started to hear rumours about a new day trip operation and what a great product it was. The first time was from two girls from
22 Jul 2017 11:00
The new making of a tourism product that’s singing success
The new jetty on Tivua Island with the Ramarama and Spirit of the Pacific vessels.

About eight months ago I started to hear rumours about a new day trip operation and what a great product it was.

The first time was from two girls from one of the Denarau resort Tour Desks, who bought it up in a casual conversation and were very enthusiastic about the place.

The conversation was not long, but it was certainly evident that this was a product that was making a big impact in the tourist market.

They didn’t talk about the details of the product, but about the reaction of the people they had sold it to and how unusual it was for customers to make the effort to come back to the tour desk and tell them exciting stories of how good the day was, the endless fun, the unexpected things they saw and did and the food, especially the food.

Best of all, they said, were the comments made about the crew and the others on the island who worked to make the day.

So I filed it away as something to look at in the future. It was called the Tivua Island Cruise.


Captain Cook product

The comments continued to come through and the numbers grew, so finally I did some homework, only to find out that it was a Captain Cook product, and then the high ratings it was getting made sense.

But it wasn’t a new product, it had been around for twenty years since Captain purchased the island but just lately the company had made a lot of changes.

Those changes had given the tour desk operators more confidence to sell Tivua Island day cruises, and word of mouth and social media did the rest.

Captain Cook also built a very substantial jetty that reaches out far into the water even at low tide and makes it really easy for tour passengers to get ashore and back aboard the vessel.

The origin of the new interest in the product appears to be very closely tied to the introduction of the new jetty and Captain Cook executives confirm that they are constantly getting comments that the jetty has made a big difference, especially for the older passengers who find climbing into a long boat to go ashore difficult.

The centre of the product is definitely the island, but the trip is also important and that also changed with the introduction of different vessels, Spirit of the Pacific, Ra Marama, beautiful iconic tall ships that have been faithfully rehabilitated by the company.

The trip one way takes about ninety minutes, giving passenger’s time to relax, enjoy the scenery and get to know each other. A lot of the time the vessels can do the trip under sail, providing an added dimension to the day.

The trip is an all inclusive product on the island, with food, beer, wine and soft drinks available throughout the day at no extra cost, something that appeals to most people, especially as there is no restriction on how much you can eat and drink.

The other interesting point is that all the food is absolutely delicious. There are lots of fresh salads, seafood caught during the night, barbecue selections like steak, chicken, sausages and burgers.

There are also deserts and cakes just in case you still have a little bit of room left.


Tivua, a happy and relaxed environment

But on Tivua there are many other things you can do to enjoy the time spent there.

The island is totally dedicated to the people visiting and the staff are all trained by the company to create a happy and relaxed environment.

The island is surrounded by over five hundred acres of coral reef that is protected from fishing so the sea life has proliferated.

The company has put in practices that are designed to encourage fish to make the area their home and the snorkelling will open up a new world of beauty, with vast numbers of colourful fishes of all local varieties.

There is also a glass bottom boat where marine biologists will answer all the questions on the underwater scene.

There is free of charge kayaking, stand up paddle boarding and just laying around in the astoundingly clear water, sipping on your favourite drink.

To keep the kids entertained the Captain’s Kids Club has lots of fun and learning, including a treasure hunt, sand castle building and organised sports.

Or if you feel more energetic there are a variety of games organised by the crew to help you let off the extra steam.

The crew organise a volley ball match where they compete with the more athletic passengers.

There are also optional experiences such as the Senikai Spa which treatments including massage and hair braiding, and Scuba diving Viti Watersports in the outer waters of the reefs and for certified divers an advanced dive onto the wreck of the thirty metre vessel Raiwawa just offshore.

Of course, there are plenty of opportunities to just rest and relax, enjoy the beauty of the island and the company of fellow passengers.

No matter what mood you are in there is always something for you to do on Tivua.

Recently we had two girls from Singapore staying with us and on their last night I asked them what were the things they remembered most about their week in Fiji.

They said that lying in the compound at night looking up at the beautiful stars was unforgettable and the best night sky they had ever seen, and the trip to Tivua was the most fun and enjoyment.

And sitting back relaxing and watching the sun set on the trip back to Denarau, sipping slowly on a cold drink, is the perfect finish to the day.

For locals who are looking for something special to do in the west, the Tivua Cruise is worth investigating.

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