To celebrate its 60th Anniversary, Paradise Beverages has released a limited edition 440mL Fiji Bitter memorabilia can to mark the occasion. This is a 6 per cent  ALC./VOL beer that acknowledges both the brewery’s roots and its continuing innovation in the world of high quality beer brewing.

Paradise Beverages’ General Manager ,Mike Spencer, said that by appreciating the past one can then value the present and embrace the aspirations we have for our future.

“In August 1957, 60 years ago, our business was established. The first keg of Fiji Bitter beer was produced in the very location that is still our Suva Brewery.

“Our business has changed significantly over the years. We have had a number of company names and changed ownership several times, with the latest change being in 2012 when we were acquired by Amatil.

“From our humble beginnings with production of just one SKU, we can now proudly claim to be the power behind Fiji’s, and Samoa’s, most loved beverage portfolio, with over 16 brands of beers, spirits and RTDs produced in our breweries and distillery.”

“With our rich history and unrivalled brand portfolio, and our greatest asset, over 300 fantastic people, it is only fitting that we take the time to celebrate our journey, the progress we have made and the success we have achieved.”

Head of Sales & Corporate Affairs, Joe Rodan said: “I’ve seen the tremendous amount of progress Fiji Bitter Beer has made during my 29 years with the company.”

Among the region’s largest employers, Paradise Beverages employs over 300 staff across Fiji and Samoa. Paradise produces world class beers, ready-to-drink products (RTDs) and spirits.

The well-known range includes Fiji Bitter, Fiji Gold, Fiji Premium, Vonu Beer, Tribe range, Joskes Brew, Bounty Rum with Cola and its award winning spirits range – Bounty, Rum Co. of Fiji, Katia Triple Distilled Vodka, Regal Whiskey and Regal Gin.

SOURCE: PARADISE BEVERAGES FIJI